Museum für Gestaltung Zürich, Christian Brändle (eds.)

Head to Head

Political Portraits
Poster Collection 19

Politicians are omnipresent in our society. How they present themselves depends on historical context and the prevailing form of government and cultural environment. Vital components of political work are image building, political advertising, election campaigns, and self-representation, but also the tearing down of one’s opponent. The exchange between politicians and the people is marked by a complex disparity. While politicians seek to rally broad sectors of the population behind their programs, they only engage sporadically in a genuine exchange with individuals. This publication illuminates historical roots, epoch-making election campaigns, recurrent patterns in political public relations, and defining figures such as Lenin, Che Guevara, Arnold Schwarzenegger, and Yulia Tymoshenko.

Politicians are omnipresent in our society. How they present themselves depends on historical context and the prevailing form of government and cultural environment. Vital components of political work are image building, political advertising, election campaigns, and self-representation, but also the tearing down of one’s opponent. The exchange between politicians and the people is marked by a complex disparity. While politicians seek to rally broad sectors of the population behind their programs, they only engage sporadically in a genuine exchange with individuals. This publication illuminates historical roots, epoch-making election campaigns, recurrent patterns in political public relations, and defining figures such as Lenin, Che Guevara, Arnold Schwarzenegger, and Yulia Tymoshenko.

This book is part of the Poster Collection series. Get the complete series here

Edited by Museum für Gestaltung Zürich, Christian Brändle

With an essay by Thomas Macho

With contributions by Bettina Richter, Nicolas Righetti, Ulrich Schmid, Frencesco Vezzoli, Klaus Waschik

Design: Integral Lars Müller

16,5 x 24,0 cm, 6 ½ x 9 ½ in

192 pages, 120 illustrations

paperback

2009, 978-3-03778-151-7, German
English
CHF 40.00

Christian Brändle

Christian Brändle Foto

Christian Brändle (*1969) has been director of the Museum für Gestaltung in Zurich since 2003. He studied architecture at the ETH Zurich, worked for the Zurich Opera House, the Kunsthalle Basel and was responsible for the overall construction management of the Arteplage Murten at the Swiss national exhibition "Expo.02". Since 2019, Brändle and his team have also been responsible for the content and operation of the Le Corbusier Pavilion, which the museum occupies on behalf of the city of Zurich. Christian Brändle has curated a number of exhibitions and edited several publications. He lives and works in Zurich.

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