Museum für Gestaltung Zürich, Bettina Richter (eds.)

Visuelle Strategien gegen AIDS / Visual Strategies Against AIDS

International AIDS Prevetion Posters / Internationale AIDS-Präventionsplakate
Poster Collection 6

Ever since the AIDS epidemic struck, the health authority’s task of educating the public has gained dramatically in significance. In many countries, the poster as a medium of information was unknown before the advent of AIDS so that a visual vocabulary first had to be developed for an issue saddled with ingrained taboos. A survey of current posters on AIDS prevention, displayed in Asia, the Pacific and Africa, demonstrates that the urgent and imperative success of the posters depends on their being rooted in local traditions. Thus, in AIDS campaigns, posters one again perform their original function as a means of mass communication.

Ever since the AIDS epidemic struck, the health authority’s task of educating the public has gained dramatically in significance. In many countries, the poster as a medium of information was unknown before the advent of AIDS so that a visual vocabulary first had to be developed for an issue saddled with ingrained taboos. A survey of current posters on AIDS prevention, displayed in Asia, the Pacific and Africa, demonstrates that the urgent and imperative success of the posters depends on their being rooted in local traditions. Thus, in AIDS campaigns, posters one again perform their original function as a means of mass communication.

This book is part of the Poster Collection series. Get the complete series here

Edited by Museum für Gestaltung Zürich, Bettina Richter

With an essay by Nigel Barley

Design: Integral Lars Müller

16,5 x 24,0 cm, 6 ½ x 9 ½ in

96 pages, 130 illustrations

paperback

2002, 978-3-907078-90-7, German
English
CHF 30.00

Bettina Richter

Bettina Richter studied art history in Heidelberg, Paris and Zurich and obtained her doctorate in 1996 with a thesis on the antiwar graphics of Théophile-Alexandre Steinlen. From 1997 to 2006, she served as a research associate at the Poster Collection of the Museum für Gestaltung Zürich, and in 2006 became its curator. Bettina Richter lectures at the Zürcher Hochschule der Künste and works as a freelance writer. She is the editor of the publication series "Poster Collection" and has published articles and essays on art history, literature, and the subject of posters.

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Niklaus Troxler

CHF 25.00
Poster Collection, vol. 34

Museum für Gestaltung Zürich, Bettina Richter (eds.)

En Vogue

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Poster Collection, vol. 32

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Stop Motion

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Poster Collection, vol. 31

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Self-Promotion

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Poster Collection, vol. 30

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Herbert Leupin

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Poster Collection, vol. 28

Museum für Gestaltung Zürich, Bettina Richter (eds.)

The Hand / Die Hand

CHF 25.00
Poster Collection, vol. 27

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Japan – Nippon

CHF 35.00
Out of print
Poster Collection, vol. 26

Museum für Gestaltung Zürich, Bettina Richter (eds.)

In Series / In Serie

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Poster Collection, vol. 23

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Help!

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Poster Collection, vol. 20

Museum für Gestaltung Zürich, Christian Brändle (eds.)

Head to Head

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Poster Collection, vol. 19

Museum für Gestaltung Zürich, Christian Brändle (eds.)

Kopf an Kopf

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Poster Collection, vol. 19

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Otto Baumberger

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Poster Collection, vol. 18

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Photo Graphics

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Poster Collection, vol. 17

Museum für Gestaltung Zürich (ed.)

Comix!

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Poster Collection, vol. 16

Museum für Gestaltung Zürich (ed.)

Zürich–Milano

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Poster Collection, vol. 14

Museum für Gestaltung Zürich (ed.)

Typo China

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Poster Collection, vol. 13

Museum für Gestaltung Zürich (ed.)

Catherine Zask

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Poster Collection, vol. 12

Museum für Gestaltung Zürich (ed.)

Handmade

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Poster Collection, vol. 11

Museum für Gestaltung Zürich (ed.)

Armin Hofmann

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Poster Collection, vol. 7

Museum für Gestaltung Zürich (ed.)

Donald Brun

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Poster Collection, vol. 2

Museum für Gestaltung Zürich, Felix Studinka (eds.)

Revue 1926

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Out of print
Poster Collection, vol. 1