Museum für Gestaltung Zürich (ed.)

Zürich–Milano

Poster Collection 14

This publication sheds light on the era between 1948 and 1970, when the arrival at Milano Centrale train station not only represented a turning point in the lives of certain young Swiss graphic artists but also became a decisive moment for the history of design. Being cosmopolitan had its difficulties, but it richly rewarded many recent graduates of the famous Kunstgewerbeschule Zürich. Supplied with a type of education that was not available in Italy at the time, Swiss graphic artists encountered an optimistic and undogmatic attitude that was inspiring and new. Italy’s path to a widely admired form of visual communication was marked by a profound transalpine dialogue and earned Milan a reputation as a city for which it was worth leaving behind one’s homeland. The publication includes such icons of the history of poster design as Max Huber and Walter Ballmer.

This publication sheds light on the era between 1948 and 1970, when the arrival at Milano Centrale train station not only represented a turning point in the lives of certain young Swiss graphic artists but also became a decisive moment for the history of design. Being cosmopolitan had its difficulties, but it richly rewarded many recent graduates of the famous Kunstgewerbeschule Zürich. Supplied with a type of education that was not available in Italy at the time, Swiss graphic artists encountered an optimistic and undogmatic attitude that was inspiring and new. Italy’s path to a widely admired form of visual communication was marked by a profound transalpine dialogue and earned Milan a reputation as a city for which it was worth leaving behind one’s homeland. The publication includes such icons of the history of poster design as Max Huber and Walter Ballmer.

This book is part of the Poster Collection series. Get the complete series here

Edited by Museum für Gestaltung Zürich

With an essay by Hans Höger

Design: Integral Lars Müller

16,5 x 24,0 cm, 6 ½ x 9 ½ in

96 pages, 117 illustrations

paperback

2007, 978-3-03778-079-4, German
English
CHF 30.00

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Niklaus Troxler

CHF 25.00
Poster Collection, vol. 34

Museum für Gestaltung Zürich, Bettina Richter (eds.)

En Vogue

CHF 25.00
Poster Collection, vol. 32

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Stop Motion

CHF 25.00
Poster Collection, vol. 31

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Self-Promotion

CHF 30.00
Poster Collection, vol. 30

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Herbert Leupin

CHF 25.00
Poster Collection, vol. 28

Museum für Gestaltung Zürich, Bettina Richter (eds.)

The Hand / Die Hand

CHF 25.00
Poster Collection, vol. 27

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Japan – Nippon

CHF 35.00
Out of print
Poster Collection, vol. 26

Museum für Gestaltung Zürich, Bettina Richter (eds.)

In Series / In Serie

CHF 35.00
Poster Collection, vol. 23

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Help!

CHF 34.00
Poster Collection, vol. 20

Museum für Gestaltung Zürich, Christian Brändle (eds.)

Head to Head

CHF 40.00
Poster Collection, vol. 19

Museum für Gestaltung Zürich, Christian Brändle (eds.)

Kopf an Kopf

CHF 40.00
Poster Collection, vol. 19

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Otto Baumberger

CHF 34.00
Poster Collection, vol. 18

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Photo Graphics

CHF 34.00
Poster Collection, vol. 17

Museum für Gestaltung Zürich (ed.)

Comix!

CHF 34.00
Poster Collection, vol. 16

Museum für Gestaltung Zürich (ed.)

Typo China

CHF 26.00
Poster Collection, vol. 13

Museum für Gestaltung Zürich (ed.)

Catherine Zask

CHF 26.00
Poster Collection, vol. 12

Museum für Gestaltung Zürich (ed.)

Handmade

CHF 30.00
Poster Collection, vol. 11

Museum für Gestaltung Zürich (ed.)

Armin Hofmann

CHF 26.00
Poster Collection, vol. 7

Museum für Gestaltung Zürich (ed.)

Donald Brun

CHF 26.00
Poster Collection, vol. 2

Museum für Gestaltung Zürich, Felix Studinka (eds.)

Revue 1926

CHF 29.00
Out of print
Poster Collection, vol. 1