The publication brings together contemporary posters from China, Hong Kong, and Taiwan that demonstrate that a new interest in the poster has been awakened as a result of the economic opening of the mainland. The commercial use of the poster in China hardly differs at all from Western standards. Yet with growing self-confidence, designers are also gaining attention with innovative posters on cultural and nonprofit themes. The striking frequency with which they make writing and typography the main focus of posters is impressive evidence of a desire to become cutting edge by exploring the invaluable wealth of its own culture of writing.
Edited by Museum für Gestaltung Zürich
With an essay by Eva Lüdi Kong
Design: Integral Lars Müller