Museum für Gestaltung Zürich, Bettina Richter (eds.)

Help!

Soziale Appelle / Appeals to Social Conscience
Poster Collection 20

Thanks to their social effectiveness, posters have always been an ideal vehicle for addressing global and urgent ethical appeals to the populace. While posters designed by artists tend to reflect a desire to enlighten and inform, posters for human rights and environmental organizations and relief agencies are direct attempts to stir individuals into action. In recent years, however, commercial enterprises have also discovered social and ecological engagement as a marketing tool with which to cultivate their image. This volume illuminates the broad range of visual strategies and the rhetorical communication in posters that urge us to take responsibility for humanity and the planet.

Thanks to their social effectiveness, posters have always been an ideal vehicle for addressing global and urgent ethical appeals to the populace. While posters designed by artists tend to reflect a desire to enlighten and inform, posters for human rights and environmental organizations and relief agencies are direct attempts to stir individuals into action. In recent years, however, commercial enterprises have also discovered social and ecological engagement as a marketing tool with which to cultivate their image. This volume illuminates the broad range of visual strategies and the rhetorical communication in posters that urge us to take responsibility for humanity and the planet.

This book is part of the Poster Collection series. Get the complete series here

Edited by Museum für Gestaltung Zürich, Bettina Richter

With an essay by Sønke Gau and Katharina Schlieben

Design: Integral Lars Müller

16,5 x 24,0 cm, 6 ½ x 9 ½ in

96 pages, 120 illustrations

paperback

2009, 978-3-03778-174-6, German
English
CHF 34.00

Bettina Richter

Bettina Richter studied art history in Heidelberg, Paris and Zurich and obtained her doctorate in 1996 with a thesis on the antiwar graphics of Théophile-Alexandre Steinlen. From 1997 to 2006, she served as a research associate at the Poster Collection of the Museum für Gestaltung Zürich, and in 2006 became its curator. Bettina Richter lectures at the Zürcher Hochschule der Künste and works as a freelance writer. She is the editor of the publication series "Poster Collection" and has published articles and essays on art history, literature, and the subject of posters.

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Niklaus Troxler

CHF 25.00
Poster Collection, vol. 34

Museum für Gestaltung Zürich, Bettina Richter (eds.)

En Vogue

CHF 25.00
Poster Collection, vol. 32

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Stop Motion

CHF 25.00
Poster Collection, vol. 31

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Self-Promotion

CHF 30.00
Poster Collection, vol. 30

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Herbert Leupin

CHF 25.00
Poster Collection, vol. 28

Museum für Gestaltung Zürich, Bettina Richter (eds.)

The Hand / Die Hand

CHF 25.00
Poster Collection, vol. 27

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Japan – Nippon

CHF 35.00
Out of print
Poster Collection, vol. 26

Museum für Gestaltung Zürich, Bettina Richter (eds.)

In Series / In Serie

CHF 35.00
Poster Collection, vol. 23

Museum für Gestaltung Zürich, Christian Brändle (eds.)

Kopf an Kopf

CHF 40.00
Poster Collection, vol. 19

Museum für Gestaltung Zürich, Christian Brändle (eds.)

Head to Head

CHF 40.00
Poster Collection, vol. 19

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Otto Baumberger

CHF 34.00
Poster Collection, vol. 18

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Photo Graphics

CHF 34.00
Poster Collection, vol. 17

Museum für Gestaltung Zürich (ed.)

Comix!

CHF 34.00
Poster Collection, vol. 16

Museum für Gestaltung Zürich (ed.)

Zürich–Milano

CHF 30.00
Poster Collection, vol. 14

Museum für Gestaltung Zürich (ed.)

Typo China

CHF 26.00
Poster Collection, vol. 13

Museum für Gestaltung Zürich (ed.)

Catherine Zask

CHF 26.00
Poster Collection, vol. 12

Museum für Gestaltung Zürich (ed.)

Handmade

CHF 30.00
Poster Collection, vol. 11

Museum für Gestaltung Zürich (ed.)

Armin Hofmann

CHF 26.00
Poster Collection, vol. 7

Museum für Gestaltung Zürich (ed.)

Donald Brun

CHF 26.00
Poster Collection, vol. 2

Museum für Gestaltung Zürich, Felix Studinka (eds.)

Revue 1926

CHF 29.00
Out of print
Poster Collection, vol. 1