Museum für Gestaltung Zürich, Bettina Richter (eds.)

Self-Promotion

Poster Collection 30

Self-Promotion features a compilation of posters the Museum für Gestaltung Zürich has commissioned over the years to promote their own exhibitions. Ever since the 1910s, Zurich’s Kunstgewerbemuseum – founded in 1875 and known today as the Museum für Gestaltung Zürich – has been focusing on producing high-quality posters. They serve to project the museum’s visual identity into the public space while at the same time documenting the variety of themes represented. The posters' high recognition factor is achieved not through rigid corporate design but by means of graphical quality, versatile design approaches, and meticulous printing. The collection can be regarded as a brief history of both Swiss poster and Swiss graphic design. It ranges from the pictorial scenes used in the 1920s and the graphic and typographic solutions following the lead of the Russian Constructivists to the Swiss Style, which dominated the Swiss cultural poster until the 1960s, and more experimental approaches from the 70s onwards.

Self-Promotion features a compilation of posters the Museum für Gestaltung Zürich has commissioned over the years to promote their own exhibitions. Ever since the 1910s, Zurich’s Kunstgewerbemuseum – founded in 1875 and known today as the Museum für Gestaltung Zürich – has been focusing on producing high-quality posters. They serve to project the museum’s visual identity into the public space while at the same time documenting the variety of themes represented. The posters' high recognition factor is achieved not through rigid corporate design but by means of graphical quality, versatile design approaches, and meticulous printing. The collection can be regarded as a brief history of both Swiss poster and Swiss graphic design. It ranges from the pictorial scenes used in the 1920s and the graphic and typographic solutions following the lead of the Russian Constructivists to the Swiss Style, which dominated the Swiss cultural poster until the 1960s, and more experimental approaches from the 70s onwards.

This book is part of the Poster Collection series. Get the complete series here.

Edited by Museum für Gestaltung Zürich, Bettina Richter

With essays by Christian Brändle, Kerry W. Purcell, Corinna Rösner

Design: Integral Lars Müller

16,5 × 24 cm, 6 ½ × 9 ½ in

192 pages, 323 illustrations

paperback

2018, 978-3-03778-558-4, German
English
CHF 30.00

Bettina Richter

Bettina Richter studied art history in Heidelberg, Paris and Zurich and obtained her doctorate in 1996 with a thesis on the antiwar graphics of Théophile-Alexandre Steinlen. From 1997 to 2006, she served as a research associate at the Poster Collection of the Museum für Gestaltung Zürich, and in 2006 became its curator. Bettina Richter lectures at the Zürcher Hochschule der Künste and works as a freelance writer. She is the editor of the publication series "Poster Collection" and has published articles and essays on art history, literature, and the subject of posters.

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Niklaus Troxler

CHF 25.00
Poster Collection, vol. 34

Museum für Gestaltung Zürich, Bettina Richter (eds.)

En Vogue

CHF 25.00
Poster Collection, vol. 32

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Stop Motion

CHF 25.00
Poster Collection, vol. 31

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Herbert Leupin

CHF 25.00
Poster Collection, vol. 28

Museum für Gestaltung Zürich, Bettina Richter (eds.)

The Hand / Die Hand

CHF 25.00
Poster Collection, vol. 27

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Japan – Nippon

CHF 35.00
Out of print
Poster Collection, vol. 26

Museum für Gestaltung Zürich, Bettina Richter (eds.)

In Series / In Serie

CHF 35.00
Poster Collection, vol. 23

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Help!

CHF 34.00
Poster Collection, vol. 20

Museum für Gestaltung Zürich, Christian Brändle (eds.)

Head to Head

CHF 40.00
Poster Collection, vol. 19

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Otto Baumberger

CHF 34.00
Poster Collection, vol. 18

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Photo Graphics

CHF 34.00
Poster Collection, vol. 17

Museum für Gestaltung Zürich (ed.)

Comix!

CHF 34.00
Poster Collection, vol. 16

Museum für Gestaltung Zürich (ed.)

Zürich–Milano

CHF 30.00
Poster Collection, vol. 14

Museum für Gestaltung Zürich (ed.)

Typo China

CHF 26.00
Poster Collection, vol. 13

Museum für Gestaltung Zürich (ed.)

Catherine Zask

CHF 26.00
Poster Collection, vol. 12

Museum für Gestaltung Zürich (ed.)

Handmade

CHF 30.00
Poster Collection, vol. 11

Museum für Gestaltung Zürich (ed.)

Armin Hofmann

CHF 26.00
Poster Collection, vol. 7

Museum für Gestaltung Zürich (ed.)

Donald Brun

CHF 26.00
Poster Collection, vol. 2

Museum für Gestaltung Zürich, Felix Studinka (eds.)

Revue 1926

CHF 29.00
Out of print
Poster Collection, vol. 1