This privacy statement informs you about the personal data we collect in connection with our activities and operations, including our website https://www.lars-mueller-publishers.com/. In particular, we inform for which purpose, how and where we process personal data. We also inform you about the rights of persons whose data we process.
We are subject to Swiss data protection law and any applicable foreign data protection law, in particular that of the European Union (EU) and its General Data Protection Regulation (GDPR). The European Commission recognizes that Swiss data protection law ensures an adequate level of data protection.
1. Contact Address
Responsibility for the processing of personal data:
Lars Müller Publishers
We will point out if, in individual cases, other parties are responsible for the processing of personal data.
2. Terms and Legal Bases
Personal data includes all information that relates to a specific or identifiable person. A person concerned is a person about whom personal data is processed.
Processing includes any handling of personal data, regardless of the means and procedures used, in particular the storage, disclosure, acquisition, collection, deletion, storage, modification, destruction and use of personal data.
The European Economic Area (EEA) comprises the member states of the European Union (EU) as well as the Principality of Liechtenstein, Iceland and Norway. The General Data Protection Regulation (GDPR) refers to the processing of personal data.
2.2 Legal Bases
We process personal data in accordance with Swiss data protection law, in particular the Swiss Federal Law on Data Protection (DSG) and the Ordinance to the Swiss Federal Law on Data Protection (VDSG).
We process - if and to the extent that the General Data Protection Regulation (GDPR) applies – personal data in accordance with at least one of the following legal bases:
Art. 6 para. 1 lit. b DSGVO for the necessary processing of personal data to fulfill a contract with a person concerned as well as for the implementation of pre-contractual measures.
Art. 6 para. 1 lit. f DSGVO for the necessary processing of personal data in order to protect the legitimate interests of us or of third parties, provided that the fundamental freedoms and and fundamental rights and interests of the person concerned prevail. Legitimate interests are, in particular, our interest to carry out our activities and operations in a durable, user-friendly, secure and reliable manner, as well as to be able to communicate about them, the guarantee of information security, protection against misuse, enforcement of our own legal claims, and compliance with Swiss law.
Art. 6 para. 1 lit. c DSGVO for the necessary processing of personal data to fulfill a legal obligation to which we are subject under any applicable law of member states in the European Economic Area (EEA).
Art. 6 para. 1 lit. e DSGVO for the necessary processing of personal data for the performance of a task that is in the public interest.
Art. 6 para. 1 lit. a DSGVO for the processing of personal data with the consent of the person concerned.
Art. 6 para. 1 lit. d DSGVO for the necessary processing of personal data to protect vital interests of the person concerned or another natural person.
3. Type, Scope and Purpose
We process the personal data that is necessary to carry out our activities and operations in a durable, user-friendly, secure and reliable manner. Such personal data can be divided into the categories of inventory and contact data, browser and device data, content data, meta data and usage data, location data, sales data as well as contract and payment data.
We process personal data for the duration required for the respective purpose(s) or as required by law. Personal data whose processing is no longer required will be anonymized or deleted.
We may have personal data processed by third parties. We may process personal data together with third parties or transmit it to third parties. Such third parties are in particular specialized providers whose services we use. We guarantee data protection for such third parties as well.
We process personal data only with the consent of the person concerned, unless the processing is permitted for other legal reasons. Processing without consent may be permissible, for example, for the performance of a contract with the data subject and for corresponding pre-contractual measures, in order to protect our overriding legitimate interests, because the processing is evident from the circumstances or after prior information.
In this context, we process in particular information that a data subject provides when contacting us – for example by letter, e-mail, instant messaging, contact form, social media or telephone – or when registering for a user account. We may store such information, for example, in an address book, in a Customer Relationship Management System (CRM-System) or with comparable tools. If we receive data about other persons, the transmitting persons are obligated to observe the data protection with respect to these persons as well as the ensure the accuracy of this personal data.
We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect in the course of our activities and operations, if and to the extent that such processing is permitted.
4. Transfer of Personal Data
We process personal data in Switzerland and in the European Economic Area (EEA). However, we may also export or transfer personal data to other countries, in particular in order to process them or have them processed there.
We can export personal data to all states and territories on earth as well as elsewhere in the universe provided that the law of the country in question ensures adequate data protection
– in compliance with the Swiss Federal Data Protection and Information Commissioner (FDPIC)
– in accordance with a decision of the Swiss Federal Council
– in accordance with the decision of the European Commission (if and to the extent that the General Data Protection Regulation (GDPR) is applicable).
We may transfer personal data to countries whose law does not ensure adequate data protection, provided that data protection is guaranteed for other reasons, in particular on the basis of standard data protection clauses or with other appropriate safeguards. Exceptionally, we may export Personal Data to countries without adequate or appropriate data protection, if special requirements regarding data protection are met, such as the express consent of the persons concerned or a direct connection with the conclusion or performance of a contract.
5. Rights of Persons Concerned
Persons concerned whose personal data we process have rights in accordance with Swiss data protection law. These include the right to information as well as the right to correction, deletion or blocking of the personal data processed.
Persons concerned whose personal data we process may - if and to the extent that the GDPR applicable - revoke their consent at any time with effect for the future and object to the processing of their personal data at any time.
Persons concerned whose personal data we process have a right of complaint with a competent supervisory authority. The supervisory authority for data protection in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).
6. Data Security
We take appropriate technical and organizational measures to ensure data security that is commensurate with the respective data security appropriate to the respective risk. However, we cannot guarantee absolute data guarantee.
Access to our website takes place via transport encryption (SSL / TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers indicate transport encryption with a padlock in the address bar.
Our digital communication – as every digital communication in principle – is subject to mass surveillance without cause or suspicion and other surveillance by security authorities in Switzerland, Europe, the United States of America (USA) and other countries. We cannot directly influence the corresponding processing of personal data by secret services, police forces and other security authorities.
7. Use of the Web Page
Cookies can be stored in a browser temporarily as "session cookies" or for a certain period of time as so-called "permanent" cookies. Session cookies are automatically deleted when the browser is closed. Permanent cookies have a certain storage period. Cookies make it possible, for example, to recognize a browser the next time our website is visited. Thus we can measure the reach of our website. Permanent cookies can also be used for online marketing purposes.
For cookies that are used for performance and reach measurement or for advertising, a general objection ("opt-out") is possible for most services via AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAd-Choices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).
7.2 Server Log Files
We may collect the following information whenever you access our website, provided that it is transmitted by your browser to our server infrastructure or can be determined by our web server: Date and time including time zone, Internet Protocol (IP) address, access status (HTTP status code), operating system including user interface and version, browser and version, browser including language and version, individual sub-pages accessed including the amount of data transferred, the last web page accessed in the window (referrer or referrer).
We store such information, which may also constitute personal data, in server log files. The information is required to provide our website permanently, user-friendly and reliable, as well as to ensure data security and thus in particular the protection of personal data - also by third parties or with the help of third parties.
7.3 Tracking Pixels
We may use tracking pixels on our website. Tracking pixels are also referred to as web beacons. Tracking pixels – also from third parties whose services we use – are small, usually invisible images that are automatically retrieved when you visit our website. With pixel counters, the same information can be collected as in server log files.
8. Notifications and Communications
We send notifications and communications via email and other communication channels such as instant messaging or SMS.
8.1 Performance and Reach Measurements
Notifications and messages may contain web links or tracking pixels that record whether an individual message was opened and which links were clicked, whether an individual notification has been opened and which web links have been clicked. Such web links and tracking pixels may also record the use of notifications and also be recorded on a personal basis. We need this statistical recording of usage for performance and reach measurement, in order to send notifications and communications based on the needs and and reading habits of the recipients permanently, securely and reliably and in an effective and user-friendly manner.
8.2. Consent and Objection
You must expressly consent to the use of your email address and other contact addresses, unless the use is permitted for other legal reasons. For any consent, we use the "double opt-in" procedure wherever possible, i.e. you will receive an e-mail with a web link that you must click on to confirm, so that no misuse by unauthorized third parties can take place. We may store such consents, including Internet Protocol (IP) address, date and time for and time for evidence and security reasons.
In principle, you can object to receiving notifications and communications such as newsletters at any time. With such an objection, you can object to the statistical recording of usage for performance and reach measurement at the same time. Necessary notifications and communications in connection with our activities and operations shall remain reserved.
8.3. Service Providers for Notifications and Communications
We send notifications and messages with the help of specialized service providers.
We use in particular:
9. Social Media
We are present on social media platforms and other online platforms to communicate with interested interested parties and to provide information about our activities and operations. In connection with such platforms, personal data may also be processed outside of Switzerland and the European Economic Area (EEA).
For our social media presence on Facebook including the so-called "page insights" we are – if and insofar as the General Data Protection Regulation (GDPR is applicable – jointly responsible with Meta Platforms Ireland Limited (Ireland). Meta Platforms Ireland Limited is part of the Meta companies (operative in the USA among others). The page insights provide information about how visitors interact with our Facebook presence. We use page insights to provide our social media presence on Facebook in an effective and user-friendly manner.
10. Third Party Services
We use services of specialized third parties to carry out our activities and operations permanently, user-friendly, secure and reliably. With such services we can we can, among other things, embed functions and content in our website. With such an
services used we record the Internet Protocol (IP) address of users at least temporarily for technically compelling reasons.
For necessary security, statistical, and technical purposes, third parties whose services we use, can aggregate data related to our activities and operations, anonymized or pseudonymized. This concerns, for example, performance or usage data in order to be able to offer the respective service.
We use in particular:
- Services of Google
10.1 Digital Infrastructure
We use the services of specialized third parties to make use of the digital infrastructure required in connection with our activities and operations. These include hosting and storage services from selected providers.
We use in particular:
10.2. Digital Audio- and Video-Content
We use in particular:
We use specialized service providers to process our customers' payments securely and reliably. For the processing of payments, the legal texts of the individual service providers, such as their General Terms and Conditions (GTC) or the data protection declarations apply.
We use in particular:
We use the option of displaying targeted advertisements for our activities and operations on third parties such as social media platforms and search engines.
With such advertising, we would particularly like to reach such persons who are already interested in our activities and operations or could be interested in them (remarketing and targeting). For this purpose, we may transmit corresponding data, including personal data, to third parties who enable such advertising. We can also determine whether our advertising is successful, i.e. in particular whether it leads to visits to our website (conversion tracking).
Third parties with whom we advertise and where you are logged in as a user may be able to associate the use of our online offer to your profile there.
We use in particular:
- Facebook Ads
11. Extensions for the Website
We use extensions for our website in order to be able to use additional functions.
12. Performance and Reach Measurement
We use services and programs to determine how our online offering is used. In this context, we can, for example, measure the success and reach of our activities and third-party links to our website. We can also, for example, test and compare how different versions of our online offer or parts of our online offer are used ("A/B test" method). Based on the results of the success and reach measurement, we can in particular correct errors, strengthen popular content, or make improvements to our online offer.
When using services and programs for performance and reach measurement the Internet Protocol (IP) addresses of individual users must be stored. IP addresses are generally shortened ("IP masking") in order to comply with the principle of data pseudonymization to comply with the principle of data minimization and thus improve the data protection of users.
When using services and programs for the measurement of performance and reach, cookies may be used and user profiles may be created. User profiles include, for example, the pages visited or content viewed on our website, information on the size of the screen or browser window and the – at least approximately – location. In principle, user profiles are created exclusively on a pseudonymous basis. We do not use user profiles to identify individual users. Individual services of third parties with which users are registered may link the use of our online services to the user account or user profile of the respective service.
We use in particular:
- Google Analytics
13. Final Clauses
Last Update: 24.2.2023