Museum für Gestaltung Zürich, Bettina Richter (eds.)

Japan – Nippon

Poster Collection 26

Posters spread in Japan after World War II in parallel with the country's rapid reconstruction and economic recovery. If the first generation of poster designers was mostly guided by Western modernism, searching for a universal and functional way of communication, the generation from the 1970s onwards increasingly drew on their own pictorial tradition and maintained marked individual approaches. This was not least a reaction to the West's fascination with a poster culture with very different parameters and arguments. Until today, the Japanese poster functions most notably as a highly aesthetic image advertisement and indoor medium, presupposing the designer as an artist.

Posters spread in Japan after World War II in parallel with the country's rapid reconstruction and economic recovery. If the first generation of poster designers was mostly guided by Western modernism, searching for a universal and functional way of communication, the generation from the 1970s onwards increasingly drew on their own pictorial tradition and maintained marked individual approaches. This was not least a reaction to the West's fascination with a poster culture with very different parameters and arguments. Until today, the Japanese poster functions most notably as a highly aesthetic image advertisement and indoor medium, presupposing the designer as an artist.

This book is part of the Poster Collection series. Get the complete series here

Edited by Museum für Gestaltung Zürich, Bettina Richter

With an essay by Kiyonori Muroga

Design: Integral Lars Müller

16.5 x 24 cm, 6 ½ x 9 ½ in

112 pages, 137 illustrations

paperback

2014, 978-3-03778-422-8, German
English
CHF 35.00
Out of print

Bettina Richter

Bettina Richter studied art history in Heidelberg, Paris and Zurich and obtained her doctorate in 1996 with a thesis on the antiwar graphics of Théophile-Alexandre Steinlen. From 1997 to 2006, she served as a research associate at the Poster Collection of the Museum für Gestaltung Zürich, and in 2006 became its curator. Bettina Richter lectures at the Zürcher Hochschule der Künste and works as a freelance writer. She is the editor of the publication series "Poster Collection" and has published articles and essays on art history, literature, and the subject of posters.

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Niklaus Troxler

CHF 25.00
Poster Collection, vol. 34

Museum für Gestaltung Zürich, Bettina Richter (eds.)

En Vogue

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Poster Collection, vol. 32

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Stop Motion

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Poster Collection, vol. 31

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Self-Promotion

CHF 30.00
Poster Collection, vol. 30

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Herbert Leupin

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Poster Collection, vol. 28

Museum für Gestaltung Zürich, Bettina Richter (eds.)

The Hand / Die Hand

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Poster Collection, vol. 27

Museum für Gestaltung Zürich, Bettina Richter (eds.)

In Series / In Serie

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Poster Collection, vol. 23

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Help!

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Poster Collection, vol. 20

Museum für Gestaltung Zürich, Christian Brändle (eds.)

Head to Head

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Poster Collection, vol. 19

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Otto Baumberger

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Poster Collection, vol. 18

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Photo Graphics

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Poster Collection, vol. 17

Museum für Gestaltung Zürich (ed.)

Comix!

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Poster Collection, vol. 16

Museum für Gestaltung Zürich (ed.)

Zürich–Milano

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Poster Collection, vol. 14

Museum für Gestaltung Zürich (ed.)

Typo China

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Poster Collection, vol. 13

Museum für Gestaltung Zürich (ed.)

Catherine Zask

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Poster Collection, vol. 12

Museum für Gestaltung Zürich (ed.)

Handmade

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Poster Collection, vol. 11

Museum für Gestaltung Zürich (ed.)

Armin Hofmann

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Poster Collection, vol. 7

Museum für Gestaltung Zürich (ed.)

Donald Brun

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Poster Collection, vol. 2

Museum für Gestaltung Zürich, Felix Studinka (eds.)

Revue 1926

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Out of print
Poster Collection, vol. 1