Museum für Gestaltung Zürich, Bettina Richter (eds.)

Herbert Leupin

Poster Collection 28

Marking the centenary of his birth, this volume honors the iconic Swiss poster designer Herbert Leupin (1916 –1999). Primarily conceiving posters for consumer goods, Leupin created advertising for products as diverse as the soft drink Pepita, charcuterie from Grossmetzgerei Bell, and Roth-Händle cigarettes. He helped these and many other companies develop their own brand identity and a recognizable presence in public space. In doing so, he struck the right balance between old-school artist’s posters and a methodology for a successful publicity strategy – thus bridging the increasingly wide divide between art, graphic design, and advertising.

Marking the centenary of his birth, this volume honors the iconic Swiss poster designer Herbert Leupin (1916 –1999). Primarily conceiving posters for consumer goods, Leupin created advertising for products as diverse as the soft drink Pepita, charcuterie from Grossmetzgerei Bell, and Roth-Händle cigarettes. He helped these and many other companies develop their own brand identity and a recognizable presence in public space. In doing so, he struck the right balance between old-school artist’s posters and a methodology for a successful publicity strategy – thus bridging the increasingly wide divide between art, graphic design, and advertising.

This book is part of the Poster Collection series. Get the complete series here

Edited by Museum für Gestaltung Zürich, Bettina Richter

With an essay by Hermann Strittmatter

Design: Integral Lars Müller

16,5 x 24 cm, 6 ½ x 9 ½ in

80 pages, 90 illustrations

paperback

2016, 978-3-03778-506-5, German
English
CHF 25.00

Bettina Richter

Bettina Richter studied art history in Heidelberg, Paris and Zurich and obtained her doctorate in 1996 with a thesis on the antiwar graphics of Théophile-Alexandre Steinlen. From 1997 to 2006, she served as a research associate at the Poster Collection of the Museum für Gestaltung Zürich, and in 2006 became its curator. Bettina Richter lectures at the Zürcher Hochschule der Künste and works as a freelance writer. She is the editor of the publication series "Poster Collection" and has published articles and essays on art history, literature, and the subject of posters.

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Niklaus Troxler

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Museum für Gestaltung Zürich, Bettina Richter (eds.)

En Vogue

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Museum für Gestaltung Zürich, Bettina Richter (eds.)

Stop Motion

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Museum für Gestaltung Zürich, Bettina Richter (eds.)

Self-Promotion

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Museum für Gestaltung Zürich, Bettina Richter (eds.)

The Hand / Die Hand

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Museum für Gestaltung Zürich, Bettina Richter (eds.)

Japan – Nippon

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Museum für Gestaltung Zürich, Bettina Richter (eds.)

In Series / In Serie

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Museum für Gestaltung Zürich, Bettina Richter (eds.)

Help!

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Head to Head

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Museum für Gestaltung Zürich, Bettina Richter (eds.)

Otto Baumberger

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Museum für Gestaltung Zürich, Bettina Richter (eds.)

Photo Graphics

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Comix!

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Zürich–Milano

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Typo China

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Catherine Zask

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Handmade

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Armin Hofmann

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Donald Brun

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Revue 1926

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