This book is a tool kit to create new forms. It deals with grid-based design and gives the reader techniques to develop new forms, fonts, logos, and patterns. The concept represents a design process in which individual decisions follow much larger and deeper principles than immediate and spontaneous-intuitive actions.
Using a wide variety of examples, each chapter contains a detailed description of the procedure from form analysis to setting up design rules and their application. Both a workbook and a source of inspiration, this publication provides designers and architects with the tool they need to find analytical forms—analog, algorithm-based, exploratory but never of arbitrary origin.
The procedures described allow an almost infinite number of possibilities. The designer is thus transformed from inventor to interpreter or curator, who assesses individual forms for logos, fonts or patterns on the fly and ensures that the design process is always efficient and goal-oriented.
"Grünberger’s Analog Algorithm is a rare kind of book. It touches on something so integral to contemporary design—grids—in a way that evades nearly every precedent." TYPE Magazine July 2020
"Der Titel klingt trocken, doch es ist ein berückend schönes Buch, das Christoph Grünberger da vorlegt." PAGE 07/2019
Author(s): Christoph Grünberger
Foreword by Paul McNeil
Design: Christoph Grünberger