Interdisciplinary and intercultural experience coupled with sophisticated knowledge and skills are required for devising appropriate, differentiated design solutions for the global context. Ruedi Baur and his research team investigate and analyze visual graphics from different cultures and identify their specific principles of depiction.
The research was preceded by a comprehensive case study on the coexistence of Chinese and Latin as well as Arabic and Latin writing. The study culminates in an examination of the conditions under which the coexistence of diverse writing systems can enhance intercultural visual communication. This theme occupies designers in all cultures whose goal it is to promote global understanding while preserving the diversity of languages and writing systems.
Available from October 2019
Edited by Civic City and HEAD Genève
With contributions by Mélissa d'Amore, Ruedi Baur, Vera Baur, Sébastien Fasel, Ulrike Felsing, Wu Jie, Fabienne Kilchör, Eva Lüdi Kong, Marco Maione, Jeannine Moser, Haytham Nawar, Nathalie Bao-Götsch, Roman Wilhelm
Design: Ulrike Felsing