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Ruedi Baur, Ulrike Felsing (eds.)

Visual Coexistence

Informationdesign and Typography in the Intercultural Field

Interdisciplinary and intercultural experience coupled with sophisticated knowledge and skills are required for devising appropriate, differentiated design solutions for the global context. Ruedi Baur and his research team investigate and analyze visual graphics from different cultures and identify their specific principles of depiction.

The research was preceded by a comprehensive case study on the coexistence of Chinese and Latin as well as Arabic and Latin writing. The study culminates in an examination of the conditions under which the coexistence of diverse writing systems can enhance intercultural visual communication. This theme occupies designers in all cultures whose goal it is to promote global understanding while preserving the diversity of languages and writing systems.

Interdisciplinary and intercultural experience coupled with sophisticated knowledge and skills are required for devising appropriate, differentiated design solutions for the global context. Ruedi Baur and his research team investigate and analyze visual graphics from different cultures and identify their specific principles of depiction.

The research was preceded by a comprehensive case study on the coexistence of Chinese and Latin as well as Arabic and Latin writing. The study culminates in an examination of the conditions under which the coexistence of diverse writing systems can enhance intercultural visual communication. This theme occupies designers in all cultures whose goal it is to promote global understanding while preserving the diversity of languages and writing systems.

"An intriguing research project by Ruedi Bauer and his team on the differences between Western and Chinese information design—and the worldviews on which they are based."
– PAGE

“A fascinating read for all designers whose goal is to promote global communication while also preserving the diversity of writing systems.”
– novum, World of Graphic Design

Edited by Ruedi Baur, Ulrike Felsing, Civic City and HEAD Genève

With contributions by Ruedi Baur, Sébastien Fasel, Ulrike Felsing, Fabienne

Kilchör, Eva Lüdi Kong, Marco Maione, Roman Wilhelm

Design: Ulrike Felsing, Jeannine Moser, Roman Wilhelm

16,5 × 24 cm, 6 ½ × 9 ½ in

312 pages, 193 illustrations

paperback

2020, 978-3-03778-613-0, English
Typography Design Education Design Studies
$ 35.00

Ruedi Baur

Ruedi Baur investigates concrete design issues in social contexts, focusing on the development of a comprehensive design approach. In practice, research and teaching, he focuses on orientation, identification, presentation and comprehensibility of complexity. He has developed internationally recognized projects with Intégral Ruedi Baur, now Integral Designers, 10-Milliards-Humains and Civic city. He is professor at the School of Art and Design, HEAD – Geneva, the ENSAD École nationale supérieure des Arts Décoratifs, Paris and the University of Strasbourg.

Ulrike Felsing

Ulrike Felsing studied visual communication at the Academy of Visual Arts Leipzig. Her diploma thesis was awarded the Dresdner Bank Leipzig art prize, Ars Lipsiensis, and presented in the Signes des écoles d‘art exhibition at the Centre Pompidou, Paris. Together with Ruedi Baur, she directed the project “Researching design methods in the area of transcultural visual communication,” which was funded by the Swiss National Science Foundation (2010–2015). In 2018 she completed her PhD thesis: Visual Translation and Reflexive Arrangements: The Catalog as Exhibition, Film and Hypertext. Ulrike Felsing has been a lecturer at the Bern University of the Arts (HKB) since 2010.

$ 35.00