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Freitag

Individual Recycled Freeway Bags

FREITAG bags are celebrating overwhelming success in the global brand competition. What started as a gimmick of two Swiss brothers is now an urban cult product, from Berlin to San Francisco and Milan to London. This publication covers all the facets of the Freitag product and its great success in the global competition for brand name recognition. It illustrates 3.000 bags and portraits of their owners.

Edited by Lars Müller

With photographs by Jules Spinatsch

With a contribution by Max Küng

17 x 24,5 cm, 6 ⅔ × 9 ½ in

460 pages, 3000 illustrations

hardback

2001, 978-3-907078-47-1, English

CHF 300.00

Lars Müller

Lars Müller was born in Oslo in 1955 and has been based in Switzerland since 1963. After becoming a graphic designer in Zurich and extended travels, he started a one-year assistant position with designer Wim Crouwel in Amsterdam. Having founded his own studio, Integral Lars Müller, in Baden (Switzerland) in 1982, Müller established a long-lasting friendship with his mentor Josef Müller-Brockmann. In 1983, Müller published his first book and, as Lars Müller Publishers, has produced some 800 titles to date.

Lars Müller is a passionate educator and has taught at various universities in Switzerland, Europe, the USA and Japan. Müller frequently serves on academic and competition juries. From 2009 to 2015 he was a member of the jury of Design Preis Schweiz and from 2013 to 2015 the international president of AGI Alliance Graphique Internationale.

Museum für Gestaltung Zürich, Renate Menzi (eds.)

FREITAG

CHF 25.00

Out of print

Museum für Gestaltung Zürich, Renate Menzi (eds.)

FREITAG

CHF 25.00

CHF 300.00