Freitag

Individual Recycled Freeway Bags

FREITAG bags are celebrating overwhelming success in the global brand competition. What started as a gimmick of two Swiss brothers is now an urban cult product, from Berlin to San Francisco and Milan to London. This publication covers all the facets of the Freitag product and its great success in the global competition for brand name recognition. It illustrates 3.000 bags and portraits of their owners.

Edited by Lars Müller
With photographs by Jules Spinatsch
With a contribution by Max Küng

17 x 24,5 cm, 6 ⅔ × 9 ½ in
460 pages, 3000 illustrations
hardback

2001, 978-3-907078-47-1, English

Lars Müller, born in Oslo in 1955 and a Norwegian citizen, has been based in Switzerland since 1963. After becoming a graphic designer in Zurich, extended travels, and a one-year assistant position with designer Wim Crouwel in Amsterdam, Müller established his studio in Baden/Switzerland in 1982. In 1983, Müller published his first book and as Lars Müller Publishers, with offices in Zürich, has produced some 600 titles to date.

Museum für Gestaltung Zürich, Renate Menzi (eds.)

FREITAG

Museum für Gestaltung Zürich, Renate Menzi (eds.)