Museum für Gestaltung Zürich, Renate Menzi (eds.)

FREITAG

Out of the Bag

With its unique bags made of used materials, the Freitag company of Zürich is now an established commercial success, selling 300,000 of its design products around the world every year. How can a bag achieve that kind of cult status? How did a small, creative start-up become a large brand with a strong identity? Freitag – Out of the Bag investigates this story. Extensively illustrated interviews with the brothers Daniel and Markus Freitag and their coworkers and collaborators in the fields of product design, manufacturing, distributing, and marketing offer a look behind the scenes at the company, which manages as a brand to embody — through often humorous and ironic communications strategies — the paradox of an individualistic mass product.

This book is also available in German

Edited by Museum für Gestaltung Zürich, Renate Menzi
Design: Jacques Borel

11,6 x 17,8 cm, 4 ½ x 7 in
280 pages, 310 illustrations
paperback
2012, 978-3-03778-278-1, English
25,00 €