Ruida Si

Visual Philosophy

Thoughts on I and We

This book is an attempt to think through life and the universe in graphic-design terms. With concise drawings and brief texts, illustrator and designer Ruida Si quietly shows humanity in the grip of a dawning realization about its own collectivity. Facing the imminent collapse of the ecosystem, humanity must prepare to replace “I” with “we” – “we” defined in a utopian spirit as a subject transcending generations and individuals.

The simple and clear visuals are the product of Si's extensive and sophisticated knowledge of information, pattern and rhythm – and they deliver her message with great clarity and simplicity. Muji art director Kenya Hara, with whom Si studied, provided a foreword.

This book is an attempt to think through life and the universe in graphic-design terms. With concise drawings and brief texts, illustrator and designer Ruida Si quietly shows humanity in the grip of a dawning realization about its own collectivity. Facing the imminent collapse of the ecosystem, humanity must prepare to replace “I” with “we” – “we” defined in a utopian spirit as a subject transcending generations and individuals.

The simple and clear visuals are the product of Si's extensive and sophisticated knowledge of information, pattern and rhythm – and they deliver her message with great clarity and simplicity. Muji art director Kenya Hara, with whom Si studied, provided a foreword.

Author(s): Ruida Si

Foreword by Kenya Hara

Design: Ruida Si

11,8 × 16 cm, 4 ¾ × 6 ¼ in

304 pages, 160 illustrations

paperback

2022, 978-3-03778-688-8, English
CHF 25.00

Ruida Si

Ruida Si (*1990) is a Chinese graphic designer and illustrator. After studying in France, she entered the Master's Graduate School of Art and Design at Musashino Art University in 2019 to complete her studies under Kenya Hara. As an illustrator and designer, she uses graphics as tentacles of ideas, aiming to depict possibilities beyond the realm of words. Ruida Si lives and works in Tokyo.

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Are We Human?

CHF 20.00
4th Edition, 2021