This wide-ranging collection of Swiss architecture, graphic design and product design from 1950 to 2006 makes a compelling case that clarity and wit are not opposites, but a characteristically Swiss combination. Spanning three design disciplines, multiple regions and languages, and more than fifty years of creativity, the nearly 100 works gathered here reveal a shared culture of ideas: not a parade of masterpieces, but a celebration of playful ideas, invention and the clients with the courage to embrace them. A kaleidoscopic portrait of a design culture that is anything but purely correct and sober.