Andrea Branzi and Kenya Hara (eds.)

Neo-Prehistory — 100 Verbs

Neo Preistoria — 100 Verbi
新先史時代 — 100の動詞

Exist, orient, store, inebriate, measure, exchange, recite, write, think, navigate, love – for Neo-Prehistory designer Andrea Branzi and art director Kenya Hara selected one hundred verbs and connected them to one hundred design objects. The objects range from stone tools used five thousand years ago to fake eyelashes produced in 2016 and let the viewer travel across human history.

The framework is as simple as it is intriguing: words, which relate to actions, which relate to objects. “Navigate” is connected to a reed boat with a bamboo paddle from the 20th century, champagne flutes designed in 1992 are connected to “celebrate”.

Neo-Prehistory is the publication of the same-named exhibition at Triennale di Milano 2016. All the texts in the book are in English, Italian and Japanese.

Exist, orient, store, inebriate, measure, exchange, recite, write, think, navigate, love – for Neo-Prehistory designer Andrea Branzi and art director Kenya Hara selected one hundred verbs and connected them to one hundred design objects. The objects range from stone tools used five thousand years ago to fake eyelashes produced in 2016 and let the viewer travel across human history.

The framework is as simple as it is intriguing: words, which relate to actions, which relate to objects. “Navigate” is connected to a reed boat with a bamboo paddle from the 20th century, champagne flutes designed in 1992 are connected to “celebrate”.

Neo-Prehistory is the publication of the same-named exhibition at Triennale di Milano 2016. All the texts in the book are in English, Italian and Japanese.

Author(s): Andrea Branzi, Kenya Hara

Edited by Triennale di Milano

With photographs by Yoshihiko Ueda

Design: Kenya Hara

15,5 x 24 cm, 6 x 9 ½ in

288 pages, 122 illustrations

hardback

2016, 978-3-03778-493-8, English
Italian
Japanese
CHF 39.00
Out of print

Kenya Hara

Kenya Hara, born 1958, is a Japanese graphic designer and professor at the Musashino Art University in Tokyo. Since 2002 he is the art director for MUJI. He is interested in the designing circumstances and conditions, rather than the "things". His interests crystallized in the international exhibitions and he has been awarded many prizes, for example the Japanese Cultural Design Award.

Andrea Branzi

Andrea Branzi, born in 1938, is an Italian Architect, Designer, and Professor at the Polytechnic University of Milan.

Kenya Hara

Weiss

CHF 29.00
Out of stock