Lars Müller

Helvetica

Homage to a Typeface

In 1957, Swiss typographer Max Miedinger came up with “Haas Grotesk”. Renamed Helvetica after 1960, this typeface went on to become one of the world’s most used typefaces ever. It embodies the myth of Sachlichkeit, propagated at the time by Swiss Typography. This book sings the praises of this shift-worker and solo entertainer of typefaces, of its forgotten creator and all those who have contributed to its unparalleled international march of triumph over the past forty years. The designs gathered together here in honour of Helvetica have been created by superb designers and anonymous amateurs from all over the world. They present a unique panoply of this icon of modern design. Superb applications are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use. Helvetica is not only the preferred typeface of leading professionals, it is also an all-time favourite among the multitude of codes and signals and commands that enliven urban life.

In 1957, Swiss typographer Max Miedinger came up with “Haas Grotesk”. Renamed Helvetica after 1960, this typeface went on to become one of the world’s most used typefaces ever. It embodies the myth of Sachlichkeit, propagated at the time by Swiss Typography. This book sings the praises of this shift-worker and solo entertainer of typefaces, of its forgotten creator and all those who have contributed to its unparalleled international march of triumph over the past forty years. The designs gathered together here in honour of Helvetica have been created by superb designers and anonymous amateurs from all over the world. They present a unique panoply of this icon of modern design. Superb applications are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use. Helvetica is not only the preferred typeface of leading professionals, it is also an all-time favourite among the multitude of codes and signals and commands that enliven urban life.

Author(s): Lars Müller

Design: Integral Lars Müller

12 x 16 cm, 4 ¾ x 6 ¼ in

256 pages, 400 illustrations

paperback

2004, 978-3-03778-046-6, English
CHF 20.00

Lars Müller

Lars Müller, born in Oslo in 1955 and a Norwegian citizen, has been based in Switzerland since 1963. After becoming a graphic designer in Zurich, extended travels, and a one-year assistant position with designer Wim Crouwel in Amsterdam, Müller established his studio in Baden/Switzerland in 1982. In 1983, Müller published his first book and as Lars Müller Publishers, with offices in Zürich, has produced some 600 titles to date.