Helmut Schmid (1942–2018), a graphic and type designer, author and teacher was one of the most renowned typographers of the 20th century. Born in Ferlach, Austria, as a German citizen, he was trained as a typesetter at Burger-Druck in Weil am Rhein, Germany. From 1960–62, Schmid attended typography classes at the Schule für Gestaltung Basel. After a brief stint at Ernst Roch in Montreal, Ruder went to Vancouver before moving to Osaka in June 1966 to work for Nippon International Agency. In 1971, he returned to Europe and worked at ARE agency designing publicity material for BPA (Press Office of the German Government), for the German Social Democratic Party and the German chancellors Willy Brandt and Helmut Schmidt. In 1977, Ruder returned to Japan to work at NIA, designing for Otsuka Pharmaceuticals. Schmid has written numerous essays on typography for international magazines including Typografische Monatsblätter, Idea, baseline, Grafisk Revy, and Novum.