Helmut Schmid

Helmut Schmid Foto

Helmut Schmid (1942–2018) was a graphic designer, author and teacher and one of the most renowned typographers of the 20th century. Born in Ferlach, Austria, as a German citizen, he was trained as a typesetter before attending typography classes at the Schule für Gestaltung Basel. After a brief stint at Ernst Roch in Montreal, Ruder went to Vancouver before moving to Osaka to work for Nippon International Agency (NIA). In 1971, he returned to Europe and worked at ARE agency designing publicity material for the Press Office of the German Government, for the German Social Democratic Party and the German chancellors Willy Brandt and Helmut Schmidt. In 1977, Schmid returned to Japan where he again worked for NIA, designing for Otsuka Pharmaceuticals. During his lifetime, Schmid has contributed numerous essays on typography to international magazines such as Typografische Monatsblätter, idea, baseline, and Novum.