Max Bill’s View of Things
"Max Bill’s View of Things" documents the groundbreaking 1949 exhibition conceived by Swiss designer Max Bill for the Swiss Werkbund. First shown at the Basel Mustermesse before touring internationally, the show featured 80 panels presenting Bill’s selection of exemplary consumer products from around the world, highlighting clarity, quality and timeless “good form.” The exhibition sparked debate in Switzerland and abroad, influencing how design was perceived and consumed in the postwar era.
This publication reproduces the original display panels and installation plans for the various exhibition venues, pairing them with essays that place Die gute Form in historical and theoretical context. The book offers an intimate look at one of the 20th century’s most influential design initiatives.
"Max Bill’s View of Things" documents the groundbreaking 1949 exhibition conceived by Swiss designer Max Bill for the Swiss Werkbund. First shown at the Basel Mustermesse before touring internationally, the show featured 80 panels presenting Bill’s selection of exemplary consumer products from around the world, highlighting clarity, quality and timeless “good form.” The exhibition sparked debate in Switzerland and abroad, influencing how design was perceived and consumed in the postwar era.
This publication reproduces the original display panels and installation plans for the various exhibition venues, pairing them with essays that place Die gute Form in historical and theoretical context. The book offers an intimate look at one of the 20th century’s most influential design initiatives.
English edition – also available in German
