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Peter Kriemler, Albert Kriemler (eds.)

Akris – A Century in Fashion

Selbstverständlich

«Selbstverständlich» is the German expression which, in the mind of Albert Kriemler, best encapsulates the aesthetic ideal that he wishes to accomplish with his fashion designs. For the creative director at Akris, the embodiment of natural modernity is «selbstverständlich» – evident in the wearer and the use and functionality of the clothes.

Taking the collections as waymarks, Akris – A Century in Fashion encompasses the house’s hundred-year history: its humble beginnings as an apron atelier, its ascent into the world of high fashion and its rootedness in St. Gallen, center of a once booming Swiss textile industry. Contributions from different authors, among them fashion writer Jessica Iredale, explore the history, uniqueness and forward-looking nature of the house. Photo essays by Iwan Baan illustrate its hometown and inside world. Choreographer John Neumeier and artist Thomas Ruff discuss their creative collaborations with the designer.

«Selbstverständlich» is the German expression which, in the mind of Albert Kriemler, best encapsulates the aesthetic ideal that he wishes to accomplish with his fashion designs. For the creative director at Akris, the embodiment of natural modernity is «selbstverständlich» – evident in the wearer and the use and functionality of the clothes.

Taking the collections as waymarks, Akris – A Century in Fashion encompasses the house’s hundred-year history: its humble beginnings as an apron atelier, its ascent into the world of high fashion and its rootedness in St. Gallen, center of a once booming Swiss textile industry. Contributions from different authors, among them fashion writer Jessica Iredale, explore the history, uniqueness and forward-looking nature of the house. Photo essays by Iwan Baan illustrate its hometown and inside world. Choreographer John Neumeier and artist Thomas Ruff discuss their creative collaborations with the designer.

Edited by Peter Kriemler, Albert Kriemler

With photographs by Iwan Baan

With contributions by Daniel Binswanger, Jessica Iredale, John Neumeier, Nicole Phelps, Anne Urbauer, Nicole Urbschat, Roland Wäspe

Design: Haller Brun

22 × 30 cm, 8 ½ × 11 ¾ in

320 pages, 265 illustrations

paperback

2022, 978-3-03778-707-6, English
Design History Fashion Design
CHF 85.00

Albert Kriemler

Albert Kriemler

Albert Kriemler (*1960) is the creative director of Akris, an international fashion house founded in 1922 in St. Gallen, Switzerland. Since 2004, he has been the only Swiss designer to present his collection at Paris Fashion Week. Kriemler received the Swiss Design Award in 2008 and in 2016, he was honored with the Couture Council Award for Artistry of Fashion by the Museum of the Fashion Institute of Technology, New York, for his outstanding collaborations with artists and architects such as Carmen Herrera, Thomas Ruff and Sou Fujimoto.

Peter Kriemler

Peter Kriemler

Peter Kriemler (*1962) is the president of Akris, an international fashion house founded in 1922 in St. Gallen, Switzerland. After graduating from the University of St. Gallen (HSG) he took on the management of the family-owned fashion house as its CEO in 1987. By building up their own production facilities, he kept Akris one of today’s few vertically integrated fashion companies, accompanying every step from the development of the fabric to the dress in the boutique. Now distributed worldwide, Peter Kriemler and his brother Albert have built Akris into what the Financial Times dubbed “the most successful label you’ve never heard of”.

CHF 85.00