Straightforward photography, a restrained colour scheme, simple texts set in a functional typeface: these are the formal elements the German Graphic Designer Michael Engelmann drew on to create an unmistakable pictorial language for his posters. He came to advertising self-taught, with a background in American advertising practice.
In the fifties he set about expunging any trace of empty bourgeois enthusiasm from advertising by applying a strictly conceptual working approach. In his posters for Pirelli,The Philadelphia Inquirer, Renault or Roth Händle, images and ideas come together in a way that is as simple as it is compelling, creating signs of great associative force. He made a highly regarded contribution to graphics’ breakthrough into the age of mass communications with wit and a sense of using his esources economically. The present publication brings together numerous osters by this graphic artist, who died in 1966 at the age of only 38.
Edited by Museum für Gestaltung Zürich
With an essay by Anita Kühnel