Museum für Gestaltung Zürich, Bettina Richter (eds.)

In Series / In Serie

Poster Collection 23

Posters lend themselves perfectly to serial display. The mediation of the message and of the identity of the advertiser are supported by the effects of recognition. In contemporary advertising campaigns, however, this awareness is only rarely used in imaginative and intelligent ways. This publication illustrates the creative and effective advertising potential of posters in series. In each case illustrated in this volume a specific design concept is followed. In some instances a formal or content-driven approach of subtle variations produces posters bearing only slight differences from the others in the series; in others, the free interpretation of a basic concept can lead to a wide and highly inspirational spectrum of implementations. Fundamental in the selection of campaigns for this book is the success of a single poster both as a solitary piece and for the additional visual value created by its inclusion in the series.

Exhibition: "The Same and Different - Series in the Poster", Museum für Gestaltung Zürich, 10.11. - 27.11.2011

Posters lend themselves perfectly to serial display. The mediation of the message and of the identity of the advertiser are supported by the effects of recognition. In contemporary advertising campaigns, however, this awareness is only rarely used in imaginative and intelligent ways. This publication illustrates the creative and effective advertising potential of posters in series. In each case illustrated in this volume a specific design concept is followed. In some instances a formal or content-driven approach of subtle variations produces posters bearing only slight differences from the others in the series; in others, the free interpretation of a basic concept can lead to a wide and highly inspirational spectrum of implementations. Fundamental in the selection of campaigns for this book is the success of a single poster both as a solitary piece and for the additional visual value created by its inclusion in the series.

Exhibition: "The Same and Different - Series in the Poster", Museum für Gestaltung Zürich, 10.11. - 27.11.2011

This book is part of the Poster Collection series. Get the complete series here

Edited by Museum für Gestaltung Zürich, Bettina Richter

With an essay by Fabian Wurm

With contributions by Max Küng, Ruedi Wyss, Anette Lenz/Vincent Perrottet u.a.

Design: Integral Lars Müller

16,5 x 24 cm, 6 ½ x 9 ½ in

96 pages, 203 illustrations

paperback

2011, 978-3-03778-266-8, German
English
CHF 25.00

Bettina Richter

Bettina Richter studied art history in Heidelberg, Paris and Zurich and obtained her doctorate in 1996 with a thesis on the antiwar graphics of Théophile-Alexandre Steinlen. From 1997 to 2006, she served as a research associate at the Poster Collection of the Museum für Gestaltung Zürich, and in 2006 became its curator. Bettina Richter lectures at the Zürcher Hochschule der Künste and works as a freelance writer. She is the editor of the publication series "Poster Collection" and has published articles and essays on art history, literature, and the subject of posters.

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Contemporary Iran

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Poster Collection, vol. 35

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Niklaus Troxler

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Poster Collection, vol. 34

Museum für Gestaltung Zürich, Bettina Richter (eds.)

En Vogue

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Poster Collection, vol. 32

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Stop Motion

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Poster Collection, vol. 31

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Self-Promotion

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Poster Collection, vol. 30

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Herbert Leupin

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Poster Collection, vol. 28

Museum für Gestaltung Zürich, Bettina Richter (eds.)

The Hand / Die Hand

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Poster Collection, vol. 27

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Japan – Nippon

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Out of print
Poster Collection, vol. 26

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Help!

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Poster Collection, vol. 20

Museum für Gestaltung Zürich, Christian Brändle (eds.)

Head to Head

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Poster Collection, vol. 19

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Otto Baumberger

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Poster Collection, vol. 18

Museum für Gestaltung Zürich, Bettina Richter (eds.)

Photo Graphics

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Poster Collection, vol. 17

Museum für Gestaltung Zürich (ed.)

Comix!

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Poster Collection, vol. 16

Museum für Gestaltung Zürich (ed.)

Zürich–Milano

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Poster Collection, vol. 14

Museum für Gestaltung Zürich (ed.)

Typo China

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Poster Collection, vol. 13

Museum für Gestaltung Zürich (ed.)

Catherine Zask

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Poster Collection, vol. 12

Museum für Gestaltung Zürich (ed.)

Handmade

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Poster Collection, vol. 11

Museum für Gestaltung Zürich (ed.)

Armin Hofmann

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Poster Collection, vol. 7

Museum für Gestaltung Zürich (ed.)

Donald Brun

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Poster Collection, vol. 2

Museum für Gestaltung Zürich, Felix Studinka (eds.)

Revue 1926

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Out of print
Poster Collection, vol. 1