Massimo Vignelli studied architecture in Milan, emigrated to the USA in 1961, co-founded UNIMARK in 1965. He works as a designer in the areas of graphic and corporate identity programs, publication designs, architectural graphics, and exhibition, interior, furniture, and consumer product designs for many leading American and European companies and institutions. With Lella Vignelli, he established the offices of Vignelli Associates in 1971.

  1. The Vignelli Canon
    Massimo Vignelli
    The Vignelli Canon

    The famous Italian designer Massimo Vignelli allows us a glimpse of his understanding of good design in this book, its rules and criteria. He uses numerous examples to convey applications in practice — from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject matter and visually is entirely committed to Vignelli’s modern design.

    Design: Massimo Vignelli

    14.8 x 21 cm, 5 ¾ x 8 ¼ in, 112 pages, 142 illustrations, softcover (2010)

    ISBN 978-3-03778-225-5, English
    ISBN 978-3-03778-268-2, German

    English,
    €28.00 / $35.00 / £20.00

    German,
    €14.00 / $10.00 / £17.00

    PART ONE
    THE INTANGIBLES

    8 Semantics 
    10 Syntactics 
    12 Pragmatics 
    14 Discipline
    16 Appropriateness 
    18 Ambiguity 
    20 History, Theory and Criticism 
    22 Modernism 
    24 Design Is One 
    26 Visual Power 
    28 Intellectual Elegance 
    30 Timelessness 
    32 Responsibility 
    34 Equity 
    36 Light 
    38 Arbitrariness 
    40 Context 
    42 Influences 
    44 Marketing 

    PART TWO
    THE TANGIBLES
    48 Paper
    54 Grids, Margins, Columns and Modules
    58 A Company Letterhead
    62 Grids for Books
    68 Typefaces: The Basic Ones
    80 Flush Left, Centered, Justified
    82 Type Size Relationship
    84 Rules
    86 Contrasting Type Sizes
    88 Scale
    90 Texture
    92 Color
    94 Layouts
    98 Sequence
    102 Binding
    104 Identity and Diversity
    106 White Space
    108 Collection of Experiences
    110 Conclusion
    Massimo Vignelli

    Massimo Vignelli studied architecture in Milan, emigrated to the USA in 1961, co-founded UNIMARK in 1965. He works as a designer in the areas of graphic and corporate identity programs, publication designs, architectural graphics, and exhibition, interior, furniture, and consumer product designs for many leading American and European companies and institutions. With Lella Vignelli, he established the offices of Vignelli Associates in 1971.

    “The Vignellis generously share their view of the world of design with us.”
    Form