Massimo Vignelli studied architecture in Milan, emigrated to the USA in 1961, co-founded UNIMARK in 1965. He works as a designer in the areas of graphic and corporate identity programs, publication designs, architectural graphics, and exhibition, interior, furniture, and consumer product designs for many leading American and European companies and institutions. With Lella Vignelli, he established the offices of Vignelli Associates in 1971.
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The famous Italian designer Massimo Vignelli allows us a glimpse of his understanding of good design in this book, its rules and criteria. He uses numerous examples to convey applications in practice — from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject matter and visually is entirely committed to Vignelli’s modern design.
Design: Massimo Vignelli
14.8 x 21 cm, 5 ¾ x 8 ¼ in, 112 pages, 142 illustrations, softcover (2010)
ISBN 978-3-03778-225-5, English
English,
ISBN 978-3-03778-268-2, GermanEUR 28.00 / USD 35.00 / GBP 20.00
German,EUR 28.00 / USD 20.00 / GBP 35.00
PART ONE
THE INTANGIBLES
8 Semantics
10 Syntactics
12 Pragmatics
14 Discipline
16 Appropriateness
18 Ambiguity
20 History, Theory and Criticism
22 Modernism
24 Design Is One
26 Visual Power
28 Intellectual Elegance
30 Timelessness
32 Responsibility
34 Equity
36 Light
38 Arbitrariness
40 Context
42 Influences
44 Marketing
PART TWO
THE TANGIBLES
48 Paper
54 Grids, Margins, Columns and Modules
58 A Company Letterhead
62 Grids for Books
68 Typefaces: The Basic Ones
80 Flush Left, Centered, Justified
82 Type Size Relationship
84 Rules
86 Contrasting Type Sizes
88 Scale
90 Texture
92 Color
94 Layouts
98 Sequence
102 Binding
104 Identity and Diversity
106 White Space
108 Collection of Experiences
110 Conclusion“The Vignellis generously share their view of the world of design with us.”
Form