1. Lufthansa and Graphic Design
    Lufthansa and Graphic Design
    Visual History of an Airline

    Edited by Jens Müller und Karen Weiland, labor visuell at the University of Applied Sciences Düsseldorf, Department of Design

    Deutsche Lufthansa is one of the most important airlines in the world. Just as long and varied as ist history is the history of its visual identity. The beginning of the 1960s witnessed one of the most important developments in corporate communication. The company employed the designer Otl Aicher and his Gruppe E5 student group at the Hochschule für Gestaltung Ulm to develop a new visual identity for Lufthansa. Largely implemented beginning in 1963, today it ranks as one of the most groundbreaking corporate design solutions of the twentieth century.

    With a particular focus on its famous corporate identity, the design and advertising history of Deutsche Lufthansa from the 1920s until today is comprehensively documented here for the first time. Alongside numerous illustrations from the corporate archive and background articles and interviews, this volume contains reproductions from the Ulm study of 1962 and the first corporate design manual for Lufthansa from 1963.

    Design: Jens Müller, Karen Weiland

    14.8 × 21 cm, 5 ¾ × 8 ¼ in, 128 pages, approx. 300 illustrations, paperback (2012)

    ISBN 978-3-03778-267-5, German/English

    €28.00 / $39.00 / £25.00