An interest in culture and attention to the design of objects and environment are privileges and an expression of social and material security. Our publishing house’s focus is the overarching subjects and issues in our society; we seek to express these in the most effective way possible in words and images.

  1. Democracy: An Ongoing Challenge
    Democracy: An Ongoing Challenge

    Edited by NCCR Democracy, Hanspeter Kriesi, Lars Müller

    Is democracy the best form of government? What are the hallmarks of a good democracy? These questions were asked in ancient times and we are still trying to find the answers today. We have learned, at least, that there is no “perfect” democracy!
    Democratically-ruled nations try to strike a difficult balance between equality and liberty, as well as between majority and minorities. They try to maintain order in society while allowing for the greatest possible expressions of opinion. Democracy demands and democracy challenges—and as a system of government, democracy is itself challenged today by globalization and the development of digital media. Against this background, and in light of political and economic events in Asia or in the Arab world, there is another incessant question: is democracy still up-to-date? But of course! Democracies perform generally better and ensure peace more successfully than other forms of government.
    Democracy: An Ongoing Challenge illustrates why. This visual reader uses the power of images to complement text, resulting in a compendium of the history and development of democracy, and offering insight into  contemporary debates.

    With contributions by André Bächtiger, Thomas Bernauer, Daniel Bochsler, Florin Büchel, Francis Cheneval, Colin Crouch, Frank Esser, Flavia Fossati, Regula Hänggli, Jürg Helbling, Erik Jentges, Hanspeter Kriesi, Daniel Kübler, Andreas Ladner, Sandra Lavenex, Wolfgang Merkel, Frank Schimmelfennig, Marco Steenbergen, Manuel Vogt.

    Design: Integral Lars Müller

    16.5 x 24 cm, 6 ½ × 9 ½ in, 528 pages, 340 illustrations, hardcover (2013)

    ISBN 978-3-03778-396-2, English
    ISBN 978-3-03778-296-5, German



  2. The Colors of Growth
    Preisträger des Hans Erni-Preises 2013
    Andreas Seibert
    The Colors of Growth
    China's Huai River

    China’s spectacular growth has brought not just prosperity, but also serious damage to the environment. For photographer Andreas Seibert, the present state of the Huai River is a clear example of these problems. Several stretches of the river have been so seriously polluted by toxic waste that people are advised not to even touch the water. Seibert has traveled along the river from source to mouth in order to record how it changes from a stretch of water rising amidst unspoiled nature into a large and poisonous river. Pictures taken on his travels present the poor hinterlands which are generally forgotten in discussions on China, and show the people who live on and near the river—in a habitat on the brink of destruction.

    Website "The Colors of Growth" by Andreas Seibert

    Design: Integral Lars Müller

    26 x 19 cm, 10 ¼ x 7 ½ in, 272 pages, 191 illustrations, hardcover (2013)

    ISBN 978-3-03778-295-8, English

    €40.00 / $50.00 / £35.00
    Andreas Seibert

    Andreas Seibert, born 1970 in Wettingen, Aargau, Switzerland. He studied Photography at the Zurich University of the Arts as well as German Literature and Philosophy at the Zurich University. He has been living in Tokyo since 1997. His photographic works have been published in numerous international magazines and have been on show in exhibitions around the world. He has been member of the photographers agency “Lookat Photos”. Since 2002 he has been working on a long-term photographic study about the live and work of Chinese migrant workers.

  3. From Camp to City
    Manuel Herz
    From Camp to City
    Refugee Camps of the Western Sahara

    Edited by Manuel Herz

    In cooperation with ETH Studio Basel

    From Camp to City examines the theme of the refugee camp in the context of urbanism and architecture. Using the examples of the refugee camps in the Algerian desert in which Sahrawis originally from the Western Sahara have been living for 35 years, the book looks at the “urban” aspects of these settlements. In contrast to the standard way of seeing refugee camps as scenes of human misery and despair, the examination concentrates on how people live and dwell in refugee camps, on how they work, move around, and enjoy themselves, and looks at the spaces and structures that are created in the process. With numerous images and texts, individual aspects of urban life are presented and analyzed in the different chapters. As an examination of a “borderline case” of urbanity, the publication does not ignore the problematic aspects of this theme, but on the contrary: its potential explosiveness is further underscored by the focus on a “vocabulary of the urban.” It allows an understanding of the camps as a political project. The publication is based on research studies of the ETH Studio Basel, Institute of Contemporary Urbanism at the ETH Zürich.

    17.6 x 24 cm, 7 x 9 ½ in, 512 pages, 1172 illustrations, hardcover (2013)

    ISBN 978-3-03778-291-0, English

    €50.00 / $65.00 / £45.00
    Manuel Herz

    MANUEL HERZ is an architect, based in Basel, Switzerland. Amongst his recently constructed buildings are the Jewish Community Center and Synagogue of Mainz (Germany) and the mixed-use building Legal / Illegal in Cologne. He currently is the head of teaching and research at ETH Studio Basel—Institute of the Contemporary City. Besides his work as a practicing architect, he researches and works in the field of architecture of “humanitarian action.”

  4. For Climate's Sake!
    For Climate's Sake!
    A Visual Reader of Climate Change

    Edited by René Schwarzenbach, Christian Rentsch, Klaus Lanz, and Lars Müller, in collaboration with the Department of Environmental Sciences, ETH Zürich

    For Climate’s Sake! sets itself the goal of conveying the knowledge revealed by current climate research in a manner that is both concise and appealing. It differs from other books on climate change principally in the way it is conceived as a visual reader that deliberately uses the effectiveness and power of the image to present the theme in a graphic way. Extensive series of images with large photographs and informative diagrams accompany well-researched essays on and around the themes of climate history, research and policy and thus offer an in-depth examination.

    The book provides insights into the history of the earth’s climate and reveals the factors that are responsible for climate change. It poses questions and provides answers: why is the earth becoming warmer? What are the consequences we must reckon with? What can we do against this? Who determines the future? As both a volume of illustrations and a reader For Climate’s Sake! Is directed at all those who want to equip themselves with knowledge and understanding to confront what is probably our planet’s most pressing problem.

    Design: Integral Lars Müller

    16.5 x 24 cm, 6 ½ x 9 ½ in, 576 pages, 307 illustrations, hardcover (2012)

    ISBN 978-3-03778-245-3, English
    ISBN 978-3-03778-244-6, German

    €45.00 / $65.00 / £40.00

    €45.00 / $65.00 / £40.00

    Climate History: Between Fireball and Ice Desert
    Climate System: Why the World is Getting Warmer
    Climate Consequences: Risks and "Residual Risks"
    Pathways in to the Future: Reality and Vision
    Global Climate Politics: Between Power and Powerlessness
  5. Reset – Beyond Fukushima
    Obara Kazuma
    Reset – Beyond Fukushima
    Will the Nuclear Catastrophe Bring Humanity to Its Senses?

    Edited by Adriano A. Biondo and Lars Müller

    Photographies by Kazuma Obara

    Ever since the first days following the disastrous events that took place in Japan in March 2011, photojournalist Kazuma Obara has been visiting the sites and the people affected. He even visited the Fukushima power plant itself, where he talked to the workers involved. The series of portraits and interviews he produced is published for the first time in this publication.

    Obara’s photographs offer touching insights about the consequences of the events surrounding Fukushima. Recollected in this book, they offer a long-term perspective and pose the question of responsibility. They bring to mind just how far-reaching the consequences of this catastrophe are, for the people on site as well as worldwide. This book thus offers a view that goes beyond the pure facts on site—Beyond Fukushima.

    23 x 29,7 cm, 9 x 11 ¾ in, 216 pages, 130 illustrations, paperback (2012)

    ISBN 978-3-03778-292-7, English/Japanese

    €50.00 / $66.00 / £42.00
    Obara Kazuma

    Kazuma Obara, geboren 1985 in Iwate, Japan, ist Fotojournalist. Er studierte Sozialwissenschaften an der Universität Utsunomiya, danach Ausbildung an der Days Japan Schule für Fotojournalismus.

    Wenige Tage nach der Tsunami- und Nuklearkatastrophe in der Folge des Erdbebens im März 2011 begab sich Obara in die betroffenen Gebiete. Seine Fotografien des Kernkraftwerks Fukushima Daiichi wurden in zahlreichen bedeutenden Printmedien veröffentlicht.

  6. The World of Giving
    The World of Giving

    Edited by Jeffrey Inaba and C-Lab Columbia University GSAPP

    The last decade was largely defined by consumption and greed. An untold story, however, is the rise in benevolent giving seen in institutional, public and private sectors. Such characteristics as altruism and duty are now as influential as self-interest. The geography of aid has also broadened; networks of NGOs now supplement philanthropy and the global operations of official channels. It has become a crucial counterpart of authorized programs; agencies that provide vital services rely on contributions to augment official doctrines. Yet, the current recession threatens to limit support, diminishing aid at this critical moment when distress is increasing. A new culture of giving that includes volunteering and action, coupled with accumulated expertise may enable imminent needs to be met. “The World of Giving” presents aid's history as an index of past and current relationships, indicating how its future promises a significant global role.

    Design: Daniel Koppich, Daniella Spinat

    16.5 x 24 cm, 6½ x 9½ in, 256 pages, 120 illustrations, softcover (2010)

    ISBN 978-3-03778-181-4, e

    €30.00 / $45.00 / £25.00

    Why Give?

    Primogeniture: Adoption in
    Towkugowa Era Japan
    The Welfare State: The Dutch
    Golden Age of Giving
    Secular Philanthropy vs. State
    Provision: The Gilded Age and The
    Great Depression
    State Institutionalization of Giving:
    Tactics of Late Capitalism and
    Soviet Communism
    Sharing: Techno-Utopia and
    Network Communalism

    Technical Glossary
    Aid Capital
    Distribution of Aid
    The Rise of the NGO

    ‘Keep reprehensible governments in
    ‘Align aid funds with political
    ‘Levy Charges and Conditions that
    Render Aid Ineffectual’
    ‘Indirectly impose ‘imported’ political
    or economic policies’
    ‘Cripple economies into a state of

    Trial and Error
    Architecture/Urban Planning
    Evaluating Aid Capital


    Aid Materials
  7. Cotton Worldwide
    Hans Peter Jost, Christina Kleineidam
    Cotton Worldwide

    Cotton is grown on every continent, in a broad range of environmental conditions and under widely disparate conditions of production. It is an important raw material for a highly varied and profitable value creation chain, and it is traded on commodities markets throughout the world. Cotton is at the center of the dispute surrounding agricultural subsidies, and it is an important tool in development aid. International chemical companies have just as much interest in it as do the advocates of ecological farming, since it consumes more water, fertilizer, and pesticides than any other crop.
    Cotton was already traveling around the world from producer to consumer in colonial times; all that has changed today is the routes it follows. Thus in one common scenario, cotton fibers from Texas are sent to China to be processed, then wend their way to the fashion runways of Paris, and finally travel as old clothes to Africa, where they are worn as secondhand fashion.

    Hans Peter Jost has created a photographic portrait of cotton on his trips to India, China, Brazil, America, Uzbekistan, Mali, and Tanzania, documenting the lives and working conditions of cotton farmers and the cultivation, harvesting, processing, and marketing of cotton.

    Christina Kleineidam, who accompanied the photographer on his travels, describes what they saw and offers background information on the specific problems of the individual countries. The economist Pietra Rivoli explains the global realities of the cultivation and marketing of cotton in her foreword.

    With a preface by Pietra Rivoli
    With essays by Christina Kleineidam
    With Photographs by Hans Peter Jost

    Design: Integral Lars Müller

    19 x 26 cm, 7½ x 10¼ in, 320 pages, 220 illustrations, hardcover (2009)

    ISBN 978-3-03778-201-9, e
    ISBN 978-3-03778-200-2, g

    €40.00 / $60.00 / £40.00

    €40.00 / $60.00 / £40.00

    Hans Peter Jost

    Hans Peter Jost, born 1953 in Zurich, Switzerland; Professional Education as a Mecanic, Social worker, Farmer; Autodidact as Photographer; Member in vfg (Verein fotografischer Gestalter) and Schweizerischer Werkbund; From 1980 freelance Photo Journalist, mostly concerned with: People in their social Environment, Documentary Photography, Portrait; Different Book publications and Photo Exhibitions (group and individual). Lives in Italy.

    Christina Kleineidam

    Christina Kleineidam, born 1961 in Bad Nauheim, Germany; Studied Architecture at Technische Hochschuie Darmstadt; Works as Architect in Germany and from 1993 in Italy; Since 2000 mostly concerned with Adult Education and Cultural work; In 2006 starts to work as freelance Journalist and Author; Lives in Italy.

  8. Help!
    Poster Collection 20
    Appeals to Social Conscience

    Edited by the Museum of Design Zurich 

    Thanks to their social effectiveness, posters have always been an ideal vehicle for addressing global and urgent ethical appeals to the populace. This publication presents international posters since 1980 that urge us to take responsibility for humanity and the planet. While posters designed by artists to serve their own purposes tend to reflect a desire to enlighten and inform, posters for human rights and environmental organizations and relief agencies are direct attempts to stir individuals into action. In recent years, however, commercial enterprises have also discovered social and ecological engagement as a marketing tool with which to cultivate their image. This book illuminates the broad range of visual strategies and the rhetorical communication of social messages in posters. For posters are as varied in their content, form, and expression as are the motivations and intentions of the clients who commission them.

    With an essay by Sønke Gau and Katharina Schlieben

    Design: Integral Lars Müller

    16.5 x 24 cm, 6½ x 9½ in, 96 pages, 120 illustrations, softcover (2009)

    ISBN 978-3-03778-174-6, e/g

    €25.00 / $35.00 / £25.00
  9. Cold War Confrontations
    Jack Masey, Conway Lloyd Morgan
    Cold War Confrontations
    US Exhibitions and Their Role in the Cultural Cold War

    World's Fairs and International Exhibitions have always had a political as well as a commercial and cultural context. This was particularly true during the Cold War between America and the Soviet Union. Jack Masey served with the United States Information Agency from 1951 to 1979, for many years as Director of Design. He commissioned numerous American architects and designers including R. Buckminster Fuller, Charles and Ray Eames, George Nelson, Peter Blake, Ivan Chermayeff and Thomas Geismar to design the US presence at major world Expos including Expo '67 in Montreal and Expo '70 in Osaka. This important new book draws on Masey's recollections, recently declassified documents, unpublished memoirs and photographs, interviews with surviving members of U.S. design teams, and others, to detail the significant role played by architects and designers in shaping America's image during the cultural Cold War.

    Design: Integral Lars Müller

    16.5 x 24 cm, 6½ x 9½ in, 400 pages, 200 illustrations, hardcover (2008)

    ISBN 978-3-03778-123-4, e

    €20.00 / $30.00 / £20.00

    Marshall Plan Traveling Caravans
    Western Europe, 1948–1951

    “Atomics” Exhibition, United States Pavilion
    Indian Industries Fair
    New Delhi, India, 1955

    United States Pavilion
    Jeshyn International Fair
    Kabul, Afghanistan, 1956

    United States Exhibitions
    George C. Marshall House
    West Berlin, 1957–1959

    United States Pavilion
    Universal and International Exposition
    Brussels, Belgium, 1958

    American National Exhibition
    Moscow, USSR, 1959

    American Traveling Exhibitions
    USSR, 1961–1965

    United States Pavilion
    Canadian World Exhibition
    Montreal, Canada, 1967

    United States Pavilion
    Japan World Exposition
    Osaka, Japan, 1970

    Opportunities Lost and Found
    1981 to Present
    “The book’s illustrations are a feast for architectural historians.”
    Art Review Online

  10. Head to Head
    Poster Collection 19
    Head to Head
    Political Portraits

    Edited by the Museum of Design Zurich

    Politicians are omnipresent in our society. How they present themselves depends on historical context as well as on the prevailing form of government and cultural environment. Vital components of political work are image building, political advertising, election campaigns, and self-representation, but also the tearing down of one’s opponent. The exchange between politicians and the people is marked by a complex disparity. While politicians seek to rally broad sectors of the population behind their programs, they only engage sporadically in a genuine exchange with individuals. This publication illuminates historical roots, epoch-making election campaigns, recurrent patterns in political public relations, and defining figures such as Lenin, Che Guevara, Arnold Schwarzenegger, and Yulia Tymoshenko.

    With an essay by Thomas Macho

    Design: Integral Lars Müller

    16.5 x 24 cm, 192 pages, 120 illustrations, softcover (2009)

    ISBN 978-3-03778-151-7, e
    ISBN 978-3-03778-130-2, g

    €30.00 / $40.00 / £30.00

    €30.00 / $40.00 / £30.00

  11. Science Suisse
    Science Suisse

    Edited by Christian Eggenberger und Lars Müller

    Following the success of “PHOTOsuisse”, “SCIENCEsuisse” deals with science in Switzerland, with twenty-five textual portraits of selected researchers, depicting their development, career milestones, and outstanding research projects from the vantage point of distinguished science journalists. Two essays seek to situate Switzerland as a research venue. Thirteen critical theses deal with research and its general conditions in Switzerland. The texts are illustrated by an extensive photo essay on the researchers and their work. Five aspects lead through the entire publication: where we come from; the world of tomorrow; our health; securing the energy supply; preserving the biosphere.

    With contributions by Gottfried Boehm, Carlo Catapano, Mauro Dell’ Ambrogio, Denis Duboule, Christian Eggenberger, Manuel Eisner, Ernst Fehr, Susan Gasser, Michael Grätzel, Bernard Hirschel, Dieter Imboden, Alumit Ishai, Othmar Keel, Laurent Keller, Antonio Lanzavecchia, Ulrike Lohmann, Michel Mayor, Felicitas Pauss, Rolf Pfeifer, Adrian Pfiffner, Bertrand Piccard, Didier Queloz, Martine Rahier, Klaus Scherer, Christian Schönenberger, Thomas Stocker, Brigitte Studer, Pierre Thoman, Martin Schwab, Carel van Schaik, Armin Walpen, Rolf Zinkernagel

    Design: Integral Lars Müller

    16.5 x 24 cm, 6½ x 9½ in, 472 pages, 160 illustrations, hardcover, with DVD (2008)

    ISBN 978-3-03778-145-6, e/g/f/it (PAL)

    €30.00 / $45.00 / £25.00
  12. From Somewhere to Nowhere
    Andreas Seibert
    From Somewhere to Nowhere
    China’s Internal Migrants

    High-population centers of enormous size are springing up in China with dizzying speed. With them comes an increased demand for migrant workers in the construction sector, factories, and mines. In growth centers like the Pearl River Delta in Southern China, million people have already set out from the underdeveloped provinces to earn their living there. The photographer Andreas Seibert accompanied the workers repeatedly in order to document their everyday lives and their journey to the high-population centers. Their stories are told in a collection of striking photographs that provide a close-up portrait to complement the current discussion of economic growth in China. With its combination of text and images, this volume conveys a unique impression of the scale of this modern migration of peoples.

    With texts by Jeff Kingston, Andreas Seibert, Chen Guidi and Wu Chuntao

    Design: Integral Lars Müller

    19 x 26 cm, 7½ x 10¼ in, 320 pages, 228 illustrations, hardcover (2008)

    ISBN 978-3-03778-146-3, e

    €40.00 / $55.00 / £40.00
    Andreas Seibert

    Andreas Seibert, born 1970 in Wettingen, Aargau, Switzerland. He studied Photography at the Zurich University of the Arts as well as German Literature and Philosophy at the Zurich University. He has been living in Tokyo since 1997. His photographic works have been published in numerous international magazines and have been on show in exhibitions around the world. He has been member of the photographers agency “Lookat Photos”. Since 2002 he has been working on a long-term photographic study about the live and work of Chinese migrant workers.

    “It’s a thoughtful, sometimes hopeful masterpiece of stolen moments and stunning portraiture.” Monocle
  13. Faith is.
    Faith is.
    The Quest for Spirituality and Religion

    Following the successful formula of “The Face of Human Rights” and “Who Owns the Water?”, this volume deals with the origin and significance of human belief. Religious phenomena such as the yearning for transcendence, inwardness, the experience of oneness, happiness, meaning in life, and rituals, as well as for models that can help to explain the origins and future of humanity and the world, exist both inside and outside official religious groups. With texts and a clear pictorial language, this volume addresses the phenomenon of religion belief, guiding the reader and viewer into the world of the numinous and mysterious, while also giving them a bit of critical orientation and existential questions to take along with them on their continued quest. The publication also takes a critical look at the traditional world religions, in order to help the reader differentiate between the political, cultural, and specifically religious roots of contemporary conflicts.

    Design: Integral Lars Müller

    16.5 x 24 cm, 6½ x 9½ in, 396 pages, 150 illustrations, hardcover (2008)

    ISBN 978-3-03778-144-9, e
    ISBN 978-3-03778-143-2, g

    €32.00 / $44.00 / £25.00

    €32.00 / $44.00 / £25.00

    “A text and illustrated book that is as multifaceted as it is stimulating.”
    NZZ am Sonntag
  14. The Face of Human Rights
    The Face of Human Rights

    Edited by Walter Kälin, Lars Müller and Judith Wyttenbach

    “All men are born free and have an equal right to freedom,” states the UN Convention on Human Rights. Almost all nations have signed treaties to this effect, and yet reality looks rather different: everywhere people are tortured and executed, children starve to death and women are raped. And yet the work of the countless human rights actives all over the world is worth while. Proceedings can be instituted against states that fail to meet requirements, as human rights are internationally enshrined. One of humanities essential tasks is to implement them. This visual reader wants to make a contribution. The Face of Human Rights attempts to present all aspects of human rights visually and make them tangible. 720 pages demand that readers address the issues. Over 500 photographs show human rights infringements world-wide and the tireless struggle to implement and preserve those rights. The extensive selection of text explores the background and creates a dense network of links. 

    With contributions by Slavenka Drakulic´, Carlos Fuentes, Ryszard Kapus´cin´ski, Alexander Kluge, Sima Samar, Susan Sontag, Wole Soyinka and Margrit Sprecher

    Design: Integral Lars Müller

    16.5 x 24 cm, 6 ½ x 9 ½ in, 720 pages, 500 illustrations, hardcover (2008), softcover (german, second edition 2008)

    ISBN 978-3-30778-017-6, e (hardcover)
    ISBN 978-3-03778-114-2, g (softcover)

    €45.00 / $60.00 / £45.00

    €30.00 / $50.00 / £30.00

    “... excellently designed cover... one of the best-designed non-design books of recent years.”

    “The editors have fulfilled their task outstandingly. With their encyclopaedic knowledge they have presented human rights more powerfully than ever before.”
    Der Bund
  15. All We Need
    All We Need

    Edited by Holzer Kobler Architekturen and iart interactive

    The economist Manfred Max-Neef formulated the ten needs of every person: subsistence, protection, affection, participation, recreation, creativity, understanding, identity, freedom, and transcendence, which formed the starting point for the exhibition All We Need in Luxemburg in 2007. Each of these needs has a single chapter of the book devoted to it: Survive, Protect, Love, Stand Up, Relax, Create, Understand, Choose, Dream. An extensive collage of texts and images illustrates the needs, supplemented by journalistic and art-historical images and philosophical quotations.

    16.5 x 24 cm, 272 pages, 255 illustrations, softcover (2007)

    ISBN 978-3-03778-119-7, e/g/f

    €80.00 / $80.00 / £56.00
  16. Who Owns the Water?
    Who Owns the Water?

    Edited by Lars Müller, Klaus Lanz, Christian Rentsch, and René Schwarzenbach with the support of EAWAG, the Swiss Federal Institute of Aquatic Science and Technology With texts by Christian Rentsch et. al.

    Industrialization and population growth have brought about a global water crisis. Nature can no longer compensate the exploitation of our freshwater and our oceans. One billion people have no reliable access to clean drinking water; two billion live in precarious hygienic conditions. Famine, poverty, epidemics, and infant mortality are closely linked with the water crisis. Social, ecological, political, and economic conflicts obstruct efforts to resolve the global water crisis. Water is an instrument of power. The key question reads: Is water a commodity or is free access to water an inalienable human right? By approaching water from a phenomenological perspective, Who owns the Water? seeks to persuade the reader that an element that is constantly flowing and changing defies all claims to own it, be they political or economic, and is instead the responsibility of the entire international community.

    Design: Integral Lars Müller

    16.5 × 24 cm, 6 ½ x 9 ½ in, 536 pages, 256 photographs, hardcover (2006)

    ISBN 978-3-03778-018-3, e
    ISBN 978-3-03778-015-2, g

    €45.00 / $60.00 / £45.00

    €45.00 / $60.00 / £45.00

    Water—the earth’s blood
    The earth’s air-conditioning
    Water-wheels and conveyor belts
    Water is “different”
    Water and agriculture
    Water and industry
    Drinking water/waste water
    Economics and politics
    “This book is simultaneously picture book and primer: at once informative, illuminating, disturbing, entertaining, and terrifying.”
  17. Visual Strategies Against AIDS
    Poster Collection 6
    Visual Strategies Against AIDS

    Edited by the Museum of Design Zurich 

    Ever since the AIDS epidemic struck, the health authority’s task of educating the public has gained dramatically in significance. In many countries, the poster as a medium of information was unknown before the advent of AIDS so that a visual vocabulary first had to be developed for an issue saddled with ingrained taboos. A survey of current posters on AIDS prevention, displayed in Asia, the Pacific and Africa, demonstrates that the urgent and imperative success of the posters depends on their being rooted in local traditions. Thus, in AIDS campaigns, posters one again perform their original function as a means of mass communication.

    With an essay by Nigel Bailey

    Design: Integral Lars Müller

    16.5 x 24 cm, 96 pages, 130 illustrations, softcover (2002)

    ISBN 978-3-907078-90-7, e/g

    €23.00 / $30.00 / £20.00