Our publishing house makes no concessions to trends and fashion, except in cases where we subject them to a thoroughgoing analysis. We focus on researching complex subjects, interrogating process and method, documenting historic milestones, and occasionally facilitating insights into exemplary praxis. A long-term collaboration exists between the press and the Museum of Design Zürich and the Department of Design at the Zurich University of the Arts.

  1. Findings on Light
    From June 2016
    Pars Foundation
    Findings on Light

    Edited by Hester Aardse and Astrid Alben

    Based on the idea that creativity and curiosity are fundamental to both art and science, PARS presents their third work in their Findings on... series. It presents works centered around the topic of “ Light.”Every living organism needs light to live and survive — the body’s circa dian rhythms, neurological and biochemical processes, they all need light to function.

    A collection of fascinating, and sometimes unbelievable, research, this book joins the series after “ Ice” and “Elasticity.”

    20 x 27 cm, 7 ¾ x 10 ¾ in, 200 pages,

    ISBN 978-3-03778-490-7

    €35.00 / $39.00 / £29.00
  2. Das Andere (The Other)
    New
    From May 2016
    Shippable in May 2016
    Das Andere (The Other)
    Ein Blatt zur Einführung abendländischer Kultur in Österreich

    Edited by Beatriz Colomina
    In 1903, Adolf Loos, one the sharpest and most influential architects and critics of the 20th century, edited the astonishing journal "Das Andere" (The Other), subtitled "A Journal for the introduction of Western Culture into Austria". The journal was entirely written by Loos who also did the graphic design and even the advertisements. Nothing was off limits, from fashion to masturbation. It is a kind of manual to modern life. Only two issues were published and it was never translated into English, yet it takes us directly to the heart of Loos’s polemical position. It is one of the most important documents of modernity, a radical and sometimes shocking statement. The publication was born out of Loos’s aversion to the hypocrisy and superficial aestheticization of life in Austria, which he saw embodied by the “Secession” movement and the “Wiener Werkstätte.” As a counterbalance, "Das Andere" showed Loos’s admiration for the fashion and culture of England and America. He scrutinizes every element of contemporary life with an acerbic wit. This facsimile edition allows today’s readers to discover Loos’s little magazine anew. Beatriz Colomina supplements the facsimile with an extensive critical introduction.

    8 ¼ x 9 ½ in, 21 x 24 cm
    softcover (facsimile) 2 x 16 pages, with commentary and transparent slipcase. 2016

    ISBN 978-3-03778-481-5 Deutsch/English

    €35.00 / $28.00 / £25.00
  3. Ex-formation
    New
    Kenya Hara
    Ex-formation

    Coinciding with the new edition of the bestseller Designing Design, Kenya Hara’s latest book, Exformation, searches for the beginning of design in the unknown.

    For Kenya Hara, design begins with comprehension of the unknown. The concept of “exformation,” to which a chapter was already devoted in Designing Design, continues to preoccupy the Japanese designer. In contrast to “information,” “exformation” describes how little we really know and thus becomes the starting point for any type of design. Based on a range of projects stemming from Kenya Hara’s teaching at the Musashino Art University, the book describes what “exformation” can look like in design practice and how this concept alters our classic understanding of information design. Following the path embarked on in Designing Design (2007) and its successor, White (2010), Ex-formation continues to explore the void, absence, and indeterminacy in contemporary design

    11,8 x 16 cm, 4 ¾ x 6 ¼ in, ca. 480 pages, ca. 500 pictures, Softcover (2015)

    ISBN 978-3-03778-466-2, Englisch

    €30.00 / $35.00 / £22.00
    Kenya Hara

    Kenya HARA, Graphic Designer
    Born in 1958. Graphic designer Kenya Hara served as the director of the Tokyo Fiber exhibition. He specializes in designing not objects but facts or events, such as identifications and communications. He produced the exhibition “RE-DESIGN_Daily Products of the 21st Century” in 2000, and through it he showed that the most marvelous sources of design were to be found in the context of daily life. In 2002, he became a member of the advisory board of MUJI and also took over as art director. In 2004, he produced the exhibition “HAPTIC_Awakening the Senses”. With this exhibition he demonstrated that within the contemporary context of design, in which designers tend to find their motivations spurred on by high technology, in fact vast resources for creation lay dormant in the human senses. He has directed work related to national events, such as the programs for the opening and closing ceremonies of the Nagano Olympics, and the official posters of the Aichi Expo 2005. Based in Tokyo, he has been seeking future communication resources he finds within Japanese culture and technology. His book Designing Design has been translated into several Asian languages, and in 2007 he largely rewrote it for translation into English, for publication by Lars Müller Publishers, Switzerland. At present he is the representative of Nippon Design Center Inc. and Professor of Musashino Art University.

  4. Ladislav Sutnar
    Reto Caduff, Steven Heller
    Ladislav Sutnar
    Visual Design in Action

    Edited by Reto Caduff and Steven Heller
    Facsimile Reprint of the original book with the same title published in 1961

    This project was based on Crowdfunding. Many thanks to all participants!

    https://www.kickstarter.com/projects/1204158310/ladislav-sutnar-visual-design-in-action-facsimile

    Sutnar’s brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called “information design”. Visual Design in Action is a snapshot of Sutnar’s American period (1939–1976), and includes graphics for Carr’s Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number.
    Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar’s focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and “design thinking” as it ever was.

    21,5 x 31,5 cm, 8 ½ x 12 ½ in, 188 pages, 378 illustrations, hardcover (2015)

    ISBN 978-3-03778-424-2, English

    €75.00 / $79.00 / £50.00
    Reto Caduff

    RETO CADUFF studied typography in Switzerland. Currently he works as a photographer and director for film and television. He is the director of an award-winning documentary, The Visual Language of Herbert Matter.

    Steven Heller

    STEVEN HELLER was an art director at the New York Times for thirty-three years. Currently, he is co-chair of the MFA Designer as Author Department, Special Consultant to the President of SVA for New Programs, and writes the “Visuals” column for the New York Times Book Review.

  5. The Hand
    Poster Collection 27
    The Hand

    Edited by the Museum für Gestaltung Zürich

    Gestures and facial expressions are our foremost non-linguistic means of interpersonal communication. It is thus no coincidence that the face and hand are also popular motifs in visual communication. The history of posters is particularly rich in variations on the hand. In consumer posters and billboards, a hand presents desirable products or demonstrates how certain items are used. But the hand can also take the form of a symbolically charged gesture in the political poster: as fist held high, admonishing pointer finger, or violent paw. In cultural posters, the hand then becomes the emblem of the creative and artistic individual. Just as versatile as the rhetoric of the hand are its diverse uses as a design element. Photographic, illustrative and abstract graphic images add up to a small cultural history of the hand as an eloquent conveyor of messages.

    16.5 x 24 cm, 6 ½ x 9 ½ in, 98 pages, 120 illustrations, paperback (2015)

    ISBN 978-3-03778-477-8, d/e

    €25.00 / $25.00 / £19.00
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