Our publishing house makes no concessions to trends and fashion, except in cases where we subject them to a thoroughgoing analysis. We focus on researching complex subjects, interrogating process and method, documenting historic milestones, and occasionally facilitating insights into exemplary praxis. A long-term collaboration exists between the press and the Museum of Design Zürich and the Department of Design at the Zurich University of the Arts.

  1. Ex-formation
    Kenya Hara

    Coinciding with the new edition of the bestseller Designing Design, Kenya Hara’s latest book, Exformation, searches for the beginning of design in the unknown.

    For Kenya Hara, design begins with comprehension of the unknown. The concept of “exformation,” to which a chapter was already devoted in Designing Design, continues to preoccupy the Japanese designer. In contrast to “information,” “exformation” describes how little we really know and thus becomes the starting point for any type of design. Based on a range of projects stemming from Kenya Hara’s teaching at the Musashino Art University, the book describes what “exformation” can look like in design practice and how this concept alters our classic understanding of information design. Following the path embarked on in Designing Design (2007) and its successor, White (2010), Ex-formation continues to explore the void, absence, and indeterminacy in contemporary design

    11,8 x 16 cm, ca. 480 Seiten, ca. 500 Abbildungen, Hardcover (2015)

    ISBN 978-3-03778-466-2, Englisch

    €30.00 / $35.00 / £22.00
    Kenya Hara

    Kenya HARA, Graphic Designer
    Born in 1958. Graphic designer Kenya Hara served as the director of the Tokyo Fiber exhibition. He specializes in designing not objects but facts or events, such as identifications and communications. He produced the exhibition “RE-DESIGN_Daily Products of the 21st Century” in 2000, and through it he showed that the most marvelous sources of design were to be found in the context of daily life. In 2002, he became a member of the advisory board of MUJI and also took over as art director. In 2004, he produced the exhibition “HAPTIC_Awakening the Senses”. With this exhibition he demonstrated that within the contemporary context of design, in which designers tend to find their motivations spurred on by high technology, in fact vast resources for creation lay dormant in the human senses. He has directed work related to national events, such as the programs for the opening and closing ceremonies of the Nagano Olympics, and the official posters of the Aichi Expo 2005. Based in Tokyo, he has been seeking future communication resources he finds within Japanese culture and technology. His book Designing Design has been translated into several Asian languages, and in 2007 he largely rewrote it for translation into English, for publication by Lars Müller Publishers, Switzerland. At present he is the representative of Nippon Design Center Inc. and Professor of Musashino Art University.

  2. Ladislav Sutnar
    Reto Caduff, Steven Heller
    Ladislav Sutnar
    Visual Design in Action

    Edited by Reto Caduff and Steven Heller
    Facsimile Reprint of the original book with the same title published in 1961

    This project was based on Crowdfunding. Many thanks to all participants!


    Sutnar’s brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called “information design”. Visual Design in Action is a snapshot of Sutnar’s American period (1939–1976), and includes graphics for Carr’s Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number.
    Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar’s focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and “design thinking” as it ever was.

    21,5 x 31,5 cm, 8 ½ x 12 ½ in, 188 pages, 378 illustrations, hardcover (2015)

    ISBN 978-3-03778-424-2, English

    €75.00 / $79.00 / £50.00
    Reto Caduff

    RETO CADUFF studied typography in Switzerland. Currently he works as a photographer and director for film and television. He is the director of an award-winning documentary, The Visual Language of Herbert Matter.

    Steven Heller

    STEVEN HELLER was an art director at the New York Times for thirty-three years. Currently, he is co-chair of the MFA Designer as Author Department, Special Consultant to the President of SVA for New Programs, and writes the “Visuals” column for the New York Times Book Review.

  3. The Hand
    Poster Collection 27
    The Hand

    Edited by the Museum für Gestaltung Zürich

    Gestures and facial expressions are our foremost non-linguistic means of interpersonal communication. It is thus no coincidence that the face and hand are also popular motifs in visual communication. The history of posters is particularly rich in variations on the hand. In consumer posters and billboards, a hand presents desirable products or demonstrates how certain items are used. But the hand can also take the form of a symbolically charged gesture in the political poster: as fist held high, admonishing pointer finger, or violent paw. In cultural posters, the hand then becomes the emblem of the creative and artistic individual. Just as versatile as the rhetoric of the hand are its diverse uses as a design element. Photographic, illustrative and abstract graphic images add up to a small cultural history of the hand as an eloquent conveyor of messages.

    16.5 x 24 cm, 6 ½ x 9 ½ in, 98 pages, 120 illustrations, paperback (2015)

    ISBN 978-3-03778-477-8, d/e

    €25.00 / $25.00 / £19.00
  4. The Walking Society
    The Walking Society

    Edited by Anniina Koivu

    What is a “walking society”? A society that is in motion, that is setting out for somewhere. And what connects the individuals in this society with the ground they stand on? It’s their shoes of course. 

    The focus here is on a very special shoe: the Camper shoe. It has gone through considerable changes since its early days, when it was cobbled together by Mallorcan peasants from a piece of car tire and a scrap of fabric. What remains is the philosophy embraced by the Spanish family business, that innovative shoes produced according to the highest standards should not only be comfortable but should also offer their wearers the greatest possible freedom of movement.

    The book tells the story of the Camper brand while at the same time unfurling a range of related themes, from the anatomy of the foot to the cultural history of the shoe. All of which leads to a visual exploration of our “walking society.”

    16,5 x 24 cm, 6 ½ x 9 ½ in, 408 pages, approx. 500 images, hardback (2015)

    ISBN 978-3-03778-462-4, e

    €49.00 / $49.00 / £35.00
  5. A Book of Things
    Jasper Morrison
    A Book of Things

    Jasper Morrison has the ability to bestow things with a distinctive style. His signature style is evident in many of the everyday objects that surround us. His repertoire of essential designs is characterised by simplicity yet complexity, as well as a sense of poetry and humour. Morrison works on a global scale and is one of the most influential product designers in the world today. A Book of Things is a collection of products and projects across the broad spectrum of his activities and demonstrates the continuity of his interests and methods, which he describes in succinct texts. Following on from Everything but the Walls (2002), A Book of Things is a continuation of Morrison’s intense examination of the world of things that accompany our lives and shape our environment.

    20 x 27 cm, 312 Pages, 375 illustrations, hardback (2015)

    ISBN 978-3-03778-463-1, e

    €59.00 / $59.00 / £43.00
    Jasper Morrison

    Jasper Morrison was born in London in 1959, and graduated in Design at Kingston Polytechnic Design School and the Royal College of Art in London, with a year at Berlin’s HdK. In 1986 he set up an Office for Design in London. 1994, began a consultancy with Üstra, the Hanover transport authority, designing a bus shelter, and in 1995 the new Hanover tram. In 2001 elected as a Royal Designer for Industry. In 2003 a branch office was opened in Paris. Jasper Morrison Ltd. design for a wide-ranging customers base including: Alessi (Italy), Cappellini (Italy) Flos (Italy), Magis (Italy), Rowenta (France), Vitra, (Switzerland). 2004, began consultancies with Samsung (Korea),  Muji (Japan), Ideal Standard (UK) and Olivetti (Italy). 2005, founding of Super Normal with Naoto Fukasawa. In June 2006, first Super Normal exhibition in Tokyo. 2009 opening of the Jasper Morrison Limited Shop in London.

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