Our publishing house makes no concessions to trends and fashion, except in cases where we subject them to a thoroughgoing analysis. We focus on researching complex subjects, interrogating process and method, documenting historic milestones, and occasionally facilitating insights into exemplary praxis. A long-term collaboration exists between the press and the Museum of Design Zürich and the Department of Design at the Zurich University of the Arts.
From June 2016
Findings on Light
Edited by Hester Aardse and Astrid Alben
Based on the idea that creativity and curiosity are fundamental to both art and science, PARS presents their third work in their Findings on... series. It presents works centered around the topic of “ Light.”Every living organism needs light to live and survive — the body’s circa dian rhythms, neurological and biochemical processes, they all need light to function.
A collection of fascinating, and sometimes unbelievable, research, this book joins the series after “ Ice” and “Elasticity.”
20 x 27 cm, 7 ¾ x 10 ¾ in, 200 pages,
ISBN 978-3-03778-490-7€35.00 / $39.00 / £29.00
From May 2016
Shippable in May 2016
Das Andere (The Other)Ein Blatt zur Einführung abendländischer Kultur in Österreich
Edited by Beatriz ColominaIn 1903, Adolf Loos, one the sharpest and most influential architects and critics of the 20th century, edited the astonishing journal "Das Andere" (The Other), subtitled "A Journal for the introduction of Western Culture into Austria". The journal was entirely written by Loos who also did the graphic design and even the advertisements. Nothing was off limits, from fashion to masturbation. It is a kind of manual to modern life. Only two issues were published and it was never translated into English, yet it takes us directly to the heart of Loos’s polemical position. It is one of the most important documents of modernity, a radical and sometimes shocking statement. The publication was born out of Loos’s aversion to the hypocrisy and superficial aestheticization of life in Austria, which he saw embodied by the “Secession” movement and the “Wiener Werkstätte.” As a counterbalance, "Das Andere" showed Loos’s admiration for the fashion and culture of England and America. He scrutinizes every element of contemporary life with an acerbic wit. This facsimile edition allows today’s readers to discover Loos’s little magazine anew. Beatriz Colomina supplements the facsimile with an extensive critical introduction.
8 ¼ x 9 ½ in, 21 x 24 cm
softcover (facsimile) 2 x 16 pages, with commentary and transparent slipcase. 2016
ISBN 978-3-03778-481-5 Deutsch/English€35.00 / $28.00 / £25.00
Coinciding with the new edition of the bestseller Designing Design, Kenya Hara’s latest book, Exformation, searches for the beginning of design in the unknown.
For Kenya Hara, design begins with comprehension of the unknown. The concept of “exformation,” to which a chapter was already devoted in Designing Design, continues to preoccupy the Japanese designer. In contrast to “information,” “exformation” describes how little we really know and thus becomes the starting point for any type of design. Based on a range of projects stemming from Kenya Hara’s teaching at the Musashino Art University, the book describes what “exformation” can look like in design practice and how this concept alters our classic understanding of information design. Following the path embarked on in Designing Design (2007) and its successor, White (2010), Ex-formation continues to explore the void, absence, and indeterminacy in contemporary design
11,8 x 16 cm, 4 ¾ x 6 ¼ in, ca. 480 pages, ca. 500 pictures, Softcover (2015)
ISBN 978-3-03778-466-2, Englisch€30.00 / $35.00 / £22.00
Ladislav SutnarVisual Design in Action
Edited by Reto Caduff and Steven Heller
Facsimile Reprint of the original book with the same title published in 1961
This project was based on Crowdfunding. Many thanks to all participants!
Sutnar’s brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called “information design”. Visual Design in Action is a snapshot of Sutnar’s American period (1939–1976), and includes graphics for Carr’s Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number.
Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar’s focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and “design thinking” as it ever was.
21,5 x 31,5 cm, 8 ½ x 12 ½ in, 188 pages, 378 illustrations, hardcover (2015)
ISBN 978-3-03778-424-2, English€75.00 / $79.00 / £50.00
Poster Collection 27
Edited by the Museum für Gestaltung Zürich
Gestures and facial expressions are our foremost non-linguistic means of interpersonal communication. It is thus no coincidence that the face and hand are also popular motifs in visual communication. The history of posters is particularly rich in variations on the hand. In consumer posters and billboards, a hand presents desirable products or demonstrates how certain items are used. But the hand can also take the form of a symbolically charged gesture in the political poster: as fist held high, admonishing pointer finger, or violent paw. In cultural posters, the hand then becomes the emblem of the creative and artistic individual. Just as versatile as the rhetoric of the hand are its diverse uses as a design element. Photographic, illustrative and abstract graphic images add up to a small cultural history of the hand as an eloquent conveyor of messages.
16.5 x 24 cm, 6 ½ x 9 ½ in, 98 pages, 120 illustrations, paperback (2015)
ISBN 978-3-03778-477-8, d/e€25.00 / $25.00 / £19.00